For more than 40 years, Bruce has shared his insights and thought leadership on event marketing and sponsorship trends and topics. In addition to contributing to industry publications, Bruce is a regular contributor to IFEA's iE Magazine, through his quarterly column, The Sponsor Doc. Many of his columns can be found here.
I always try to keep top of mind that the better we meet and exceed our sponsors’ expectations, the more likely they are to renew following our event.
The first thing is to develop a list of the types of businesses that you think would have a natural interest in your event based either upon the theme of the event or the profile of your audience.
To most people, autumn means falling leaves, Spiced Pumpkin Lattes at Starbucks and family outings to the nearby pumpkin patch.
Medical and recreational marijuana have been legal in Colorado for more than three years.
Counting Heads: Providing accurate attendance for live, ungated events has been a perennial problem for event producers.
We have to recognize that festivals can be considered “old school,” in this fast moving, tech-savvy society in which we live.
From your letter, I need to assume that you are not conducting audience surveys at your event each year. If that is the case, you are not alone, but this is something you need to change this year!
I would think that as my wife and I raised three full-functioning Millennials (now aged 30, 29 and 27), this would be intuitive for me, but it is not.
We too have been burning the candle at both ends to complete our spring and summer events and frankly going through the grind to complete submissions is the last thing I want to spend my (or my team’s) time on.
German Personality Disorder. It is the affliction many of us have who are part anal retentive, part OCD and highly value organization and productivity.
Trying to identify the new active sponsor category is always on the mind of those in our line of business.
I have been there! I know the sense of frustration, failure and anxiety I feel when I get down to the final weeks and haven’t met my numbers. You may be surprised by my advice…STOP SELLING!
Well that literally is the $20,000 question isn’t it? Determining the correct value for a sponsorship proposal is essential.
Some consultants have never done the work for which they are providing advice.
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