We are an Experiential Marketing Agency

Our property clients know their events and venues better than anyone. But many do not understand why a company would want to be a sponsor? CSG knows how to target a potential sponsor’s audience, determine the key marketing, sales, CSR and communications objectives they need to achieve, and how to create compelling activations that provide brand engagement. We understand that work must begin far before the event actually takes place. That's why the CSG sales team creates custom proposals, determines properly-valued fees, identifies prospects, customizes the opportunities, ideates activations and much more. From sales representation to benefits fulfillment, we're beside you before, during, and after the event to make sure your sponsorship program exceeds your expectations and meets your revenue goals.

To assure maximum ROI, sponsors need to move beyond “booths and banners” to create compelling consumer experiences that are organic, relevant, interactive, compelling and measurable. CSG understands that both the property and sponsor must be fully integrated to achieve audience engagement. Allow us to help coordinate property negotiations, develop activation concepts, assemble brand ambassadors and manage sponsor experiences from beginning to end.

With more than four decades experience, CSG principal Bruce Erley has the uncanny ability to cut through the noise and discern the key assets your property has to offer potential sponsors. Sponsorship consultation with CSG provides the Sponsee (or event property) a chance to explore all the channels for generating revenue and raising awareness while creating an incredible experience for those attending. From in-depth Property Audits to clear and actionable Sponsor Blueprints that include industry metrics for determining sponsor value, to staff training, our consultation services help bring your goals to fruition.

CSG founder and agency principal Bruce Erley is a highly sought after presenter on sponsorship, event marketing and other related topics. Annually, he speaks at more than a dozen events including conventions, conferences, symposiums, professional development seminars and institutions of higher education. Erley is considered by the International Festivals & Events Association to be one of their top presenters on sponsorship topics for the events and festivals industry.