We are an Experiential Marketing Agency
One of the Nation's Leading Sponsorship Agencies
Producing Results for More Than Two Decades
Since 1995, Creative Strategies Group has been helping properties seeking sponsors and businesses looking to increase brand awareness establish harmonious partnerships through thoughtful event marketing tactics. Our team balances the artfulness of creative PR with the discipline of careful strategy in order to generate positive growth for both parties involved. We believe that the key to successful event sponsorship lies where tact, diligence, and innovation meet.
CLIENTS WE'RE PROUD TO REPRESENT
Sponsorship Sales & Service
Brokering Successful Partnerships
Our property clients know their events and venues better than anyone. But many do not understand why a company would want to be a sponsor? CSG knows how to target a potential sponsor’s audience, determine the key marketing, sales, CSR and communications objectives they need to achieve, and how to create compelling activations that provide brand engagement. We understand that work must begin far before the event actually takes place. That's why the CSG sales team creates custom proposals, determines properly-valued fees, identifies prospects, customizes the opportunities, ideates activations and much more. From sales representation to benefits fulfillment, we're beside you before, during, and after the event to make sure your sponsorship program exceeds your expectations and meets your revenue goals.
Event Activation / Field Promotions
Creating Compelling Brand Experiences that Engage
To assure maximum ROI, sponsors need to move beyond “booths and banners” to create compelling consumer experiences that are organic, relevant, interactive, compelling and measurable. CSG understands that both the property and sponsor must be fully integrated to achieve audience engagement. Allow us to help coordinate property negotiations, develop activation concepts, assemble brand ambassadors and manage sponsor experiences from beginning to end.
Expert Insights to Increase the Value of Your Property
With more than four decades experience, CSG principal Bruce Erley has the uncanny ability to cut through the noise and discern the key assets your property has to offer potential sponsors. Sponsorship consultation with CSG provides the Sponsee (or event property) a chance to explore all the channels for generating revenue and raising awareness while creating an incredible experience for those attending. From in-depth Property Audits to clear and actionable Sponsor Blueprints that include industry metrics for determining sponsor value, to staff training, our consultation services help bring your goals to fruition.
CSG founder and agency principal Bruce Erley is a highly sought after presenter on sponsorship, event marketing and other related topics. Annually, he speaks at more than a dozen events including conventions, conferences, symposiums, professional development seminars and institutions of higher education. Erley is considered by the International Festivals & Events Association to be one of their top presenters on sponsorship topics for the events and festivals industry.