The Ideal Guide for Your Sponsorship Journey
Discerning, intuitive, master-level consulting & coaching for those seeking or utilizing sponsorship to advance their marketing, communications, CSR or revenue objectives.
Pioneer in sponsorship
and event marketing
Some consultants have never actually done the work for which they are providing advice. They are adept in giving philosophical theory or professorial insights, but how will it play in the real world? For others, their experience is from years earlier in their career. Bruce has lived sponsorship strategies, sales and activations for his entire career.
Drawing on his four decades of success, agency principal, Bruce Erley delivers to his clients proven strategies and precise actionable tactics and tools that provide clear direction in achieving their objectives.
Bruce personally conducts these services with an eye to assist clients as they navigate through minutia and uncertainty to achieve clarity in their event marketing and sponsorship efforts.
We offer consulting
in the following areas
Property
Consulting
CSG provides sponsorship consultation to properties seeking to create or enhance their sponsorship program to achieve their revenue goals. Our most requested service is to conduct property audits and sponsorship plans with properly valued benefits packages.
Corporate
Sponsorship Strategies
Companies that utilize sponsorship as a marketing and communications tactic often need an expert by their side as they develop experiential marketing plans, review and score sponsorship opportunities, or craft effective promotional activities that engage target audiences and create brand experiences. Bruce is the ideal addition to your team in navigating the most effective strategies and tactics.
Experiential
Activations
Sponsorship is basically a communications median...a marketing platform. The opportunity is really in the message. The real benefit to the sponsor occurs through creating compelling promotional activations that emotionally engage the audience. That's where the magic takes place and brand experiences are burned into the memoires of the audience.
Event Ideation
& Design
From tourism, to community engagement, to storytelling, well conceived specials events and festivals can be highly effective strategy to achieve strategic communications and revenue objectives. It is important not to miss a step in the process whether thematic, organizational, logistical, security, liability, staffing, creative, or financial..
Sponsorship
Coaching
Whether on a one-to-one basis or a group, Bruce is a highly effective and top-rated coach combining clear, concise information, real world examples, detailed curriculum outlines, and thought-provoking insights with a fun, animated, and engaging style..
Presentations & Professional
Development
Bruce is a highly sought-after trainer and presenter on sponsorship, experiential marketing and other related topics. Inducted into the Hall of Fame of the International Festivals and Events Association (IFEA) for his experience and leadership in the field of sponsorship, there are few industry speakers with his breath of experience..
Let's work
together
You can reach us anytime via email
Contact Information
We’d love to hear from you, our friendly team is always here to chat