We are pretty much wrapping up sponsorship sales for our summer event and seem to once again be a bit stuck in terms of revenue. I was close on bringing in a couple new sponsors, but they say they need more information about who is coming to our festival. What information should I provide and how should I get it?

Click HERE to read the full article

With more than three decades in sponsorship sales and consultation, Bruce Erley, CSG President & CEO acts as “The Sponsor Doc” in a quarterly column published by the International Festival & Events Association’s “i.e.: the business of international events” magazine.

Check out the latest Sponsor Doc article on page 21: IFEA Summer 2016 Issue

To learn more about IFEA, visit www.ifea.com