In our effort to keep CSG the regional thought leader in sponsorship during these extraordinary times, we recently completed a survey of 100 key sponsorship decision-makers across the Denver metro area. Our goal was to get a sense of how companies are responding to the pandemic from a sponsorship perspective and to get some indication of what they anticipate in returning to event sponsorship in 2021. We received responses from nearly 40% of those surveyed with provides a statistically reliable sample. While this is a local survey, I am confident that you would find similar outcomes in your market.
The tabulation provided an insightful view into what we might expect in the year ahead. I wanted to provide you with my topline observations.
With more than three decades in sponsorship sales and consultation, Bruce Erley, CSG President & CEO acts as “The Sponsor Doc” in a quarterly column published by the International Festival & Events Association’s “i.e.: the business of international events” magazine.
To learn more about IFEA, visit www.ifea.com