Sponsor Doc: Renewals: The Gift That Keeps On Giving!

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We are beginning to work on our sponsorship renewals for 2018 and I am hoping you can provide some tips that will help me with closing our deals?

To most people, autumn means falling leaves, Spiced Pumpkin Lattes at Starbucks and family outings to the nearby pumpkin patch. To the person responsible for sponsor sales, it means renewal time.

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With more than three decades in sponsorship sales and consultation, Bruce Erley, CSG President & CEO acts as “The Sponsor Doc” in a quarterly column published by the International Festival & Events Association’s “i.e.: the business of international events” magazine.

To learn more about IFEA, visit www.ifea.com