Sponsor Doc: Perspective and Advice

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I wanted to put to use my 40+ years of experience in the festival and special events world, having weathered a number of very difficult periods from 9/11 to the Great Recession, to provide some perspective and advice to you as to how we all might respond to these difficult circumstances.

During this “wait and see” period, communicate consistently and clearly with your stakeholders (registrants, guests, vendors, sponsors, volunteers) to assure them you are monitoring conditions and evaluating alternatives.

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With more than three decades in sponsorship sales and consultation, Bruce Erley, CSG President & CEO acts as “The Sponsor Doc” in a quarterly column published by the International Festival & Events Association’s “i.e.: the business of international events” magazine.

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