Sponsor Doc: New technology to help sponsorship sales

Sponsor Doc


You mentioned in your last column that you have come across some new technology that might help in sponsorship sales. Can you share some of your discoveries?

Over the just past year, we have come across several
technologies that we are really excited about. The most useful
ones are those that provide solutions to some of our most
daunting problems when it comes to selling sponsorship…
1. What really is our attendance?
2. How much is my sponsorship package actually worth?

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With more than three decades in sponsorship sales and consultation, Bruce Erley, CSG President & CEO acts as “The Sponsor Doc” in a quarterly column published by the International Festival & Events Association’s “i.e.: the business of international events” magazine.

To learn more about IFEA, visit www.ifea.com