Medical marijuana was recently legalized in Arizona and our organization was approached by a cannabis dispensary about sponsoring a concert we are producing. Before I take this generous offer to my board for discussion, can you provide any insights you might have about the highs (Sorry, I couldn’t resist) and lows of marijuana sponsorship?
Medical and recreational marijuana have been legal in Colorado for more than three years. While I for one did not vote for this change to our state constitution, nor do I support it personally, it is the law of the land and has become big business, pumping billions of dollars into the economy.
With more than three decades in sponsorship sales and consultation, Bruce Erley, CSG President & CEO acts as “The Sponsor Doc” in a quarterly column published by the International Festival & Events Association’s “i.e.: the business of international events” magazine.
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