Sponsor Doc: And The Gold Pinnacle Award For…

Best Covid Sponsor Cancellation Goes To…

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These continue to be remarkable times for all of us in the festivals and events sector. Our worlds have been turned upside down leaving us with more professional uncertainty than ever before. Who could have ever predicted so many beloved events, large and small, would be cancelled?

As we pass through the various stages of grief and work to salvage our events, our organizations, and our life work, what is there to hold onto? I have found this quote from former president Jimmy Carter which rang true to me.

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With more than three decades in sponsorship sales and consultation, Bruce Erley, CSG President & CEO acts as “The Sponsor Doc” in a quarterly column published by the International Festival & Events Association’s “i.e.: the business of international events” magazine.

To learn more about IFEA, visit www.ifea.com