“New properties typically raise a number of red flags: Will the event be a success? Who will attend? And just as importantly, does the event organizer know how to work with sponsors?” CSG President & CEO, Bruce Erley is cited in the IEG Sponsorship Report’s “Best Practices: Selling New Events”. Click here to read the full article.
“While sponsorship sales is not brain surgery, it is still a daunting task for many event producers.” With more than three decades in sponsorship sales and consultation, Bruce Erley, CSG President & CEO acts as “The Sponsor Doc” in a quarterly column published by the International Festival & Events Association’s “i.e.: the business of international events” magazine. Click here to … Read More
Title: CSG Sponsor Strategy Series: Measuring Sponsorship ROILocation: The Downtown Denver Partnership (511 16th Street, Suite 200 Denver, Colorado)Description: BY INVITATION ONLY! Sponsors are looking to generate every possible advantage from their partnerships with sponsorship properties, moving well beyond booths and banners. How do you avoid “drive-by” sponsorships where a company throws a logo and check out the window and … Read More
At the 57th Annual International Festival and Events Association Conference, Denver Mayor Michael Hancock proclaims September 21st officially Bruce Erley Day; CSG staff requests the day off… annually. Bruce earned this illustrious proclamation for his years of dedication, creativity and passion for Denver’s many signature events. Bruce brings his tireless energy and knowledge to the office daily. He gladly shares … Read More
One of the many things that has kept CSG busy this summer… During the summer of 2012 Creative Strategies Group worked with FirstBank to blanket Denver with a unique advertising campaign which demonstrates the potential for small business in the Denver area. Click here to read the full article.
CSG President & CEO, Bruce Erley discusses the best practices in sponsor prospecting in the IEG Sponsorship Report. “When hosting prospects, properties should demonstrate how other sponsors are activating the event. We want them to see how other sponsors interact and to envision how a partnership may benefit their organization,” said Erley. Click here to read the full article.
CSG President & CEO, Bruce Erley discusses the seasonality in sponsorship sales in the IEG Sponsorship Report. “The time of year may influence the companies that get on your short list of prespects,” said Bruce Erley, president of Creative Strategies Group, a sponsorship sales agency. Click here to read the full article.
See what Bruce Erley had to say about audience research for sponsorships in the IEG Sponsorship Report- “The Evolving Landscape of Audience Research” A big thanks to the IEG Sponsorship Report for reaching out to us for this article!
The International Festivals & Events Association (IFEA) is pleased to announce that Bruce Erley, CFEE, APR, President & CEO of Creative Strategies Group, has been elected as the 2012 Chairman of the IFEA World Board of Directors. Erley was welcomed as the new chair at a ceremonial passing of the gavel during the IFEA’s 56th Annual Convention & Expo in … Read More
Remember those back to school days as a kid when the teacher had you write an essay titled “What I did this summer?” Well here at CSG we thought it would be fun to look back on our jam packed summer. What We Did This Summer: As always it was another busy season for us here at CSG starting with … Read More