CSG is Moving!

CSG friends: As you may know, CSG is relocating from our longtime home in Broomfield. CSG is moving to an exciting new office closer to most of our team’s homes as well as our clients and sponsors. We are relocating to an office with twice the space as our current digs located in “Plaza 36” a four-story office building located … Read More

Sneak announces partnership with Boulder Running Company

Creative Strategies Group is proud to announce the brokered partnership between the Cherry Creek Sneak and Boulder Running Company. Boulder Running Company has been named the presenting sponsor of the multi-race event. As the first running store in the country to offer customers a free video gait analysis, Boulder Running Company is a natural fit for the Sneak, an annual … Read More

Sponsor Doc: A Good RX

“Are there any new business categories that I should be pursuing for sponsorship? I’m running out of ideas!” With more than three decades in sponsorship sales and consultation, Bruce Erley, CSG President & CEO acts as “The Sponsor Doc” in a quarterly column published by the International Festival & Events Association’s “i.e.: the business of international events” magazine. Check out … Read More

Erley among 2013 Top Podcasts

Bruce Erley Named Among Top 3 Podcasts in 2013 “It was our goal to provide great information from experienced event and meeting planners; advice that could be implemented by any level of planner,” said Al Wynant, Eventinterface CEO and Event TALK producer. Bruce Erley named among Top 3 Podcasts of 2013 by Event Talk for “Event Sponsorships & Trends in … Read More


My sponsors keep asking me for more benefits on my event website and Facebook page. I’ve always included their logos and a link to their site. Is there more I should be doing?” With more than three decades in sponsorship sales and consultation, Bruce Erley, CSG President & CEO acts as “The Sponsor Doc” in a quarterly column published by … Read More

Interested in Denver Sponsorship Opportunities?

Event Sponsorship Opportunities in Denver Creative Strategies Group (CSG) was founded in 1995 as a full-service sponsorship and event marketing agency in Denver, Colorado. We use a unique blend of innovation and strategic thinking to help both event producers and sponsors develop and implement effective event marketing opportunities. We consult with event producers to help identify their unique assets and … Read More

Signal Strength… Building Trusted Media Relationships

Signal Strength…. Building Trusted Media Relationships Presented by CSG’s Vice President, Communications Jeannie McFarland Johnson Jeannie McFarland Johnson has worked in the event marketing field for more than a dozen years creating dynamic and effective relationships for her clients with all types of media outlets including television stations, radio clusters, newspapers, magazines, outdoor advertising companies and new media digital assets. … Read More

CSG Wins Pinnacle Awards 2013

CSG is honored to accept Nine Pinnacle awards from the 58th Annual International Festival & Events Association Conference. The 2013 International Festival & Events Association Haas & Wilkerson Pinnacle Awards were announced September 16th at the IFEA’s 58th Annual Convention In Pittsburgh, Pennsylvania. Each year, the International Festivals & Events Association announces the winners of the IFEA/Haas & Wilkerson Pinnacle … Read More

Know When to Hold ‘Em – Sponsor Doc

“My event is only eight weeks out and I still don’t have all the sponsors I need. I’m getting frantic and anyone I talk to at this point tells me those budgets are gone. I’m losing sleep trying to come up with ideas of where to find the final dollars I need. What should I do at this point?” CSG … Read More

Valuing Sponsorship Opportunities

Part of my job as an event director is to sell sponsorship. I don’t mind calling people and telling them about my great festival, but I have absolutely no idea if the price I am asking for is worth it! Can you provide some insights on determining the fee of a sponsorship? E.D. Florida CSG President & CEO, Bruce Erley, … Read More