Sponsor Doc: Marijuana Sponsorship – Picking Your Way Through the Weeds

Medical marijuana was recently legalized in Arizona and our organization was approached by a cannabis dispensary about sponsoring a concert we are producing. Before I take this generous offer to my board for discussion, can you provide any insights you might have about the highs (Sorry, I couldn’t resist) and lows of marijuana sponsorship? Medical and recreational marijuana have been … Read More

Best Practices: Adding Sponsorship Value

Properties need to go the extra mile to secure new partners and maintain long-term relationships. While every property defines “adding value” differently, every definition largely boils down to one common theme: going the extra mile to give sponsors—and potential partners—something extra. That can include everything from giving sponsors additional inventory at no cost to making sure an activation program resonates … Read More

Sponsor Doc: Researching Prospective Sponsors

I have asked my intern to research prospective sponsors, but so far, when I’ve assigned this task, I find that my staff doesn’t understand what I’m looking for, so it hasn’t been very helpful. I was wondering before I re-invent the wheel of coming up with a “research template,” if you had any advice or anything you could share regarding … Read More

Sponsor Doc: New technology to help sponsorship sales

  You mentioned in your last column that you have come across some new technology that might help in sponsorship sales. Can you share some of your discoveries? Over the just past year, we have come across several technologies that we are really excited about. The most useful ones are those that provide solutions to some of our most daunting … Read More

Sponsor Doc: What’s With Those Millennials?

“I feel like the millennial generation is wreaking havoc on my events! Many of my sponsors want to know what we are doing to attract them. I’m not sure what I need to produce that will appeal to them or even how to market to them. They seem so difficult to “manage” as a demographic group. Any ideas for me?” … Read More

Denver Century Ride receives “Best of Competitor” for the third year in a row!

  Creative Strategies Group is thrilled to announce that the CSG produced cycling event, the Coldwell Banker Denver Century Ride, has been voted the 2015 “Best Cycling Event” for the Mountain West as voted by Competitor Magazine readers for now the third year! Every year, Competitor asks their online readers and social media followers from around the country to nominate … Read More

Creative Strategies Group Announces to Represent the Triple Bypass Ride

The Triple Bypass Ride has selected Creative Strategies Group (CSG) as their exclusive sponsorship representation and marketing agency beginning with the 2016 ride taking place July 9 & 10, 2016 in Evergreen, CO and Avon, CO. The Triple Bypass Bicycle Ride, produced by Team Evergreen, is recognized as one of the premier endurance cycling events in the United States. Annually, … Read More

CSG’s President & CEO, Bruce Erley to be inducted into the IFEA Hall of Fame

We are excited to share today’s announcement from the International Festival & Events Association (IFEA) that CSG’s President & CEO, Bruce Erley is being inducted into the IFEA Hall of Fame!  Known as the association’s most prestigious honor, the IFEA Hall of Fame recognizes those outstanding individuals who, through their exceptional work and achievements, have made a significant contribution to … Read More