Property Consultation (Sponsees)
Sponsorship consultation from CSG will provide you with the expertise, insights and tools to achieve your sponsorship goals. Agency principal, Bruce Erley personally manages and conducts these services with an eye to assisting clients sort through the minutia and confusion to achieve actionable clarity in their sponsorship efforts.
CSG has conducted comprehensive Property Audits and Sponsorship Blueprints across the country for hundreds of events, venues and organizations large and small. Unlike other audit and valuation services, our reviews and sponsor plans are highly individualized, very detailed, actionable and completely designed around your sponsorship property. Through our Property Audit, we will inventory and appraise your event’s assets, critique your current sponsorship program, clarify your audience profile, and make recommendations for enhancements that increase sponsor appeal and value.
Your Sponsorship Blueprint will make recommendations for sponsor types and levels, provide a detailed packaging and valuation matrix, recommend fees based upon the market, and provide ready to use sponsor benefits outlines for every sponsorship level. We’ll even make recommendations on the most likely business categories that would find your specific property of interest based upon theme, audience and market.
Further, we’ll conduct nearly a full day of training for your staff and board to demystify why companies sponsor and demonstrate how to effectively use all the sponsorship sales tools we have created on your behalf. You’ll be ready to roll!