2019 Denver Auto Show
April 2-5, 2020
Colorado Convention Center
THE PREMIER SHOWCASE OF THE NEWEST MODEL YEAR IMPORT & DOMESTIC VEHICLES!
- Located at the Colorado Convention Center, the Denver Auto Show is the premier showcase of the newest model year import and domestic vehicles — cars, vans, crossovers, hybrids, light trucks, sport utilities – cars to suit every budget and life style.
- Not only are the newest models on display, you also have the opportunity to see sneak peeks of selected intros, concepts, and the latest in tricked out cars!
- More than 500 different models were on display representing 33 makes in 2018.
Demographics
Each year, CADA conducts onsite audience research. In 2018, more than 9,100 people responded reflecting a highly desirable consumer primed to connect with a savvy marketer.
Marketing Summary
The 2018 Denver Auto Show received and estimated $538,536 in paid and promotional media advertising.
| Media Outlet | Total Value |
|---|---|
| Television KCNC, KDVR, KMGH, KUSA, KWGN, KTVD, KDEN, KCEC, KTFD & Comcast | $312,225 |
| Radio KQMT, KYGO, KBPI, KOA, KRFX, KDSP, KQKS & KTCL | $150,050 |
| Print The Denver Post & AAA Colorado EnCompass Magazine | $62,600 |
| Digital Digital Buys With Above Media Outlets & Digital Programmatic Buy | $13,661 |
| Total Paid & Promotional Value | $538,536 |
Denver Auto Show Social Media
11,565 likes
1,380 followers
303 followers
Sponsorship Opportunities
The 2019 Denver Auto Show offers a comprehensive sponsorship program designed to provide our partners with tangible and intangible rights and benefits that can be leveraged to meet their marketing, sales and communications objectives. Examples of rights and benefits include:
- Marquee Status and Licensing Rights
- Proprietary Presentation for an Auto Show Asset (e.g. VIP Hospitality Area)
- Inclusion in Media Advertising, Digital & Social Platforms and Promotions
- Extensive Onsite Branding including Signage and Live Acknowledgements
- Complimentary Premium Exhibition Space and Official Program Advertising
Sponsorship Levels
Presenting Sponsor (1)
$75,000 - SOLD
This single, exclusive, top-level sponsor of the Denver Auto Show will receive universal, event-wide, category exclusive rights including complete above-the-name brand association, (e.g. Title Sponsor presents the 2019 Denver Auto Show) in all event promotion advertising and collateral materials, extensive event signage, onsite exhibit space and hospitality benefits.
Official Sponsor (2)
$55,000 - SOLD
These top-level secondary sponsors will receive category exclusivity, universal marquee billing below-the-name recognition, (e.g. AAA presents the 2018 Denver Auto Show officially sponsored by Official Sponsor and Official Sponsor) in all event and promotional advertising and collateral materials, extensive event signage, exhibit space and hospitality benefits.
Associate Sponsor (4)
$18,000
These top-level secondary sponsors will receive category exclusivity, universal marquee billing below-the-name recognition, (e.g. AAA presents the 2018 Denver Auto Show officially sponsored by Official Sponsor and Official Sponsor) in all event and promotional advertising and collateral materials, extensive event signage, exhibit space and hospitality benefits.
Supporting Sponsor (6)
$9,000
These lower-level sponsors will receive Supporting recognition in select event promotion and collateral materials, event signage, onsite exhibit space and hospitality benefits.
Contributing Sponsor (8)
$5,000
These sponsors will receive recognition in all general releases, interior logo recognition on some event signage and onsite exhibit space.
Event Website: www.DenverAutoShow.com
