2018 Breckenridge Oktoberfest

September 2019 
Breckenridge, CO

"Mini Munich" on Main Street

September amid the golden aspens, Breckenridge’s Main Street transforms into a Mini Munich. Visitors enjoy

  • Incredible Food
  • Alcoholic and non- alcoholic beverages
  • Kids’ entertainment areas
  • Live music from the main stage
  • Authentic German dancers and much more

Ingredients For a Perfect Brew

Three key areas converge for one great party

  • Annually draws 40,000+ over three (3) days
  • Summit County locals, as well as visitors from the Front Range and especially the Metro Denver area descend on Breckenridge to experience the premier fall event of the Rocky Mountain High Country
  • Oktoberfest provides the perfect pour of authentic German food and beer, as well as entertainment and activities for all ages in a fun, safe and energy-filled setting
  • The Main Street Party features more than two dozen food vendors, lots of dancing and a whole weekend of fun

The Audience You Want to Reach


  • 52% Male 
  • 48% Female
    • 41% have children

Marital Status

  • 49% Married
  • 39% Single
  • 12% Other


  • 58% YES

Average Annual Income

  • 40% have an average household income > $90,000


  • 69% fall in the key 25-54 demographic

More Than Just Another Banner lOGO

Sponsorship of the Breckenridge Oktoberfest will provide a tremendous marketing and communications platform

  • You will be provided with numerous means, in partnership with the event, to create awareness and visibility, support your brand and increase sales in front of a capacity audience of 40,000 
  • Utilize this energetic, family friendly event to develop meaningful relationships with attendees
  • Connect with the mountain communities and Front Range residents to promote and sell while building brand identity

Creative Activations Designed to Engage

Sponsorship provides a marketing platform upon which to build

  • Activating your sponsorship is one of our top goals. Your association with Breckenridge Oktoberfest must connect experientially and emotionally with event guests
  • Breckenridge Oktoberfest  provides the following assets to engage with visitors:
    • Main Event stage
    • Children’s Kinder Area
    • Second Stage 
    • VIP Party
    • Football Viewing Area
    • Brewmaster’s Dinner
    • Volunteer Program

An Extensive Social Media Platform

Impressions: 12,381

Impressions: 77,000

Impressions: 15,000

Creative Activations Designed to Engage

  • The Breckenridge Oktoberfest page on, gobreck.com, saw over 57,500 unique visitors and an average of over 3 minutes time on page.
  • Breck connection blog story Breckenridge Oktoberfest: An Insider’s Guide saw over 15,000 unique visitors and an average of 4.5 minutes time on page.
  • The Breckenridge Oktoberfest page is up 3% over the pervious year and the Breck connection Oktoberfest blog story is up 150% over the previous year.

Sponsorship Opportunities

Official Sponsor (2)

  • Marquee status directly under the event name
  • Full inclusion in all marketing, advertising and promotion
  • Extensive event signage
  • Premium onsite exhibition space and VIP hospitality benefits

Associate Sponsor (4)

  • Associate recognition in all print advertising and collateral  materials
  • Event signage
  • Naming Rights to an Oktoberfest Feature or Amenity 
  • Premium Exhibition space

Supporting Sponsor (6)

  • Supporting recognition in all print advertising and collateral materials
  • Event signage 
  • Preferred Exhibition space

Contributing Sponsor (8)

  • Contributing recognition
  • Exhibition space

Event Website: www.gobreck.com


For more information, contact exclusive sponsorship representative:
Sally Croker

Director, Corporate Partnerships
(303) 558-8183