President & CEO

Agency Management, Consultation

Fun Facts
  • Played drums in his high school rock band (East West Exit) and came in second in the 1970 Connecticut Jaycees Battle of the Bands.
  • Bruce is a Judge Judy fanatic…she tells it like it is!
  • Beginning with middle school serving as campaign manager for his friend running for class president, Bruce has always been passionate about marketing.
  • He is a persistent salesman who can overcome objections, having to propose to his wife three times before she said yes. They are 35 years and running!

Agency principal Bruce L. Erley founded Creative Strategies Group (CSG) in September, 1995. Erley is a 30-year veteran of the event marketing and sponsorship field and is regarded as a leading sponsorship expert for the festivals industry. In 1995, he left the entertainment industry to found his own event marketing and sponsorship agency. Prior to that time, Erley was the Vice President for Marketing and Sales for the International, educational and cultural organization, Up with People, where he directed sponsor sales, entertainment marketing and merchandising operations. He currently serves on Up with People’s Board of Directors.

Erley conducts all general consultation, including the development of property audits, sponsorship plans, corporate sponsorship programs and training, as well as directs CSG’s ongoing operations. Erley also plays a key role in sales presentations for top tier prospects and “house accounts.” He is accredited in Public Relations (APR), and a member of the Board of Directors of the International Festivals and Events Association (IFEA), as well as the immediate past President of the IFEA Foundation. Erley is widely acclaimed as a top presenter on sponsorship topics for the festivals and events industry, having traveled most recently to Vienna, Singapore and Beijing to present at major conferences.