Tri for the Cure
August 4, 2012
Cherry Creek State Park-Denver, Colorado
Few experiences engage and impact women on such a personal level as Tri for the Cure, launched in 2004 to provide women with an opportunity to personally accomplish something that at first, seemed beyond their reach. Many of these women (nearly 40%) have never done a triathlon before…many didn’t know how to swim…some hadn’t been on a bicycle since they were kids…for others the thought of a 5K seemed impossible. Yet here they are today, triathletes.
The attraction of Tri for the Cure is so strong, that each year the 3,300 openings sell out. The appeal in not simply limited to the personal challenge of completing a triathlon, but the opportunity to honor mothers, daughters, sisters and friends who have be afflicted with, and many who have survived breast cancer. Even more remarkable, since its inception, Tri for the Cure has generated more than $1 million for the Denver Metropolitan Affiliate of Susan G. Komen for the Cure, which recognizes this event as a cornerstone fundraiser.
Event’s Demographic Profile
Sponsorship of the Tri for the Cure will provide a tremendous marketing and communications platform before an anticipated 10,000 family, fans and spectators.
-100% female
-61% married, partner, significant other; 38% single
-46% have 1 or more children living in the household
-70% reside in Denver Metro area
-38% live in household earning $60,000 – $109,000
-24% live in household earning greater than $110,000
-74% homeowners
-74% are between the ages of 25-54
Event Sponsorship Opportunities
Title Sponsor This exclusive top-level sponsor will receive exclusive name integration with the event, (Your Company) Tri for the Cure”) in $50,000 in paid and promotional event advertising and collateral materials, extensive event signage, and hospitality benefits, plus 20’ x 20 premium exhibit space.
Presenting Sponsor These two sponsors will receive marquee billing below-the-event-name recognition, (e.g. “(Title Sponsor) Tri for the Cure presented by (Your Company) and 2nd Presenting Sponsor”) in $50,000+ in paid and promotional event advertising and collateral materials, extensive event signage sampling rights, complimentary registrations, plus 10’ x 20 premium exhibit space and presentation rights for one of the Tri’s top assets.
Associate Sponsor These program level sponsors will receive Associate recognition in all paid and promotional print advertising as well as all collateral materials, most event signage, plus a complimentary 10’ x 10’ premium exhibit space, presentation rights one of the Tri’s secondary assets and receive complimentary registrations.
Supporting Sponsor These companies would benefit from official association with the Tri. Status as a Supporting Sponsor will help you to stand out from competitors in your business category. Supporting Sponsors will receive a 10’ x 10’ expo space and be recognized in other collateral materials, some event signage and receive complimentary registrations.
For more information on sponsoring the Coldwell Banker Denver Century Ride, please contact Bruce Erley.
