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My sponsors keep asking me for more benefits on my event website and Facebook page. I’ve always included their logos and a link to their site. Is there more I should be doing?”

With more than three decades in sponsorship sales and consultation, Bruce Erley, CSG President & CEO acts as “The Sponsor Doc” in a quarterly column published by the International Festival & Events Association’s “i.e.: the business of international events” magazine. In this issue, Erley dives into Digital Activation and the opportunities they enable in event sponsorship.

For more information on the IFEA, go to www.ifea.com.

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