Sponsor Doc: Researching Prospective Sponsors

I have asked my intern to research prospective sponsors, but so far, when I’ve assigned this task, I find that my staff doesn’t understand what I’m looking for, so it hasn’t been very helpful.

I was wondering before I re-invent the wheel of coming up with a “research template,” if you had any advice or anything you could share regarding where to start when doing sponsor research. Any insight you can provide would be incredibly helpful.

A blank white sheet of paper… I know the feeling when you are putting together a list of sponsor prospects for the first time. It can be quite daunting! But I have found there are some effective ways to develop and research sponsor leads lists.

Click HERE to read the entire article.

With more than three decades in sponsorship sales and consultation, Bruce Erley, CSG President & CEO acts as “The Sponsor Doc” in a quarterly column published by the International Festival & Events Association’s “i.e.: the business of international events” magazine.

To learn more about IFEA, visit www.ifea.com