Sponsor Doc: A Good RX

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“Are there any new business categories that I should be pursuing for sponsorship? I’m running out of ideas!”

With more than three decades in sponsorship sales and consultation, Bruce Erley, CSG President & CEO acts as “The Sponsor Doc” in a quarterly column published by the International Festival & Events Association’s “i.e.: the business of international events” magazine.

Check out the latest Sponsor Doc article below!



For more information on the IFEA, go to www.ifea.com.

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