Rocky Mountain Airshow
October 1 & 2, 2016
Aurora Reservoir Park
The Thunder Returns
This May, the skies over Denver will once again thunder with the return of Rocky Mountain Airshow, the largest aviation event in Colorado. Rocky Mountain Airshow is the region’s only full-scale air show, featuring for the first time in more than a decade, the USAF Thunderbirds jet demonstration team.
For the first time ever, the 2015 Rocky Mountain Airshow will take place over water rather than at a local airport. Working with the City of Aurora to create a signature event for metro Denver, all aerial performances will take place over Aurora Reservoir, providing nearly 360 degrees in viewing.
Rocky Mountain Airshow will begin with a special evening aviation show with balloon glow, night time launch of a 20’ rocket from United Launch Alliance plus fireworks on Friday, May 29th with two daytime shows on Saturday, May 30th and Sunday, May 31st featuring the Thunderbirds as well as other military demonstration teams, civilian aerobatics teams, aerial solo acts, vintage aircraft and warbirds, plus static displays of float planes, helicopters and military equipment displays and other exciting activities for audiences of all ages.
- 75,000 anticipated attendees representing a highly desirable attendee profile
- Star-power draw of headline act, the USAF Thunderbird’s is a huge audience draw and guarantees extensive media interest
- Three-days of energy-charged programming including fireworks, military jet teams, civilian aerobatic acts, over water demonstrations, static displays and family activities
Event Demographic Profile
Gender: Airshow attendees are evenly represented with men comprising 57% and females comprising 43% of visitors.
Marital Status: Of those attending the Airshow 59% are married, 32% are single and 9% report they have partners or significant others.
Children: The Rocky Mountain Airshow is a family event. 42% have children in their party. Of those attending with children approximately two thirds are 12 or younger and one third are between 13 and 18 years of age.
Age: 69% of the visitors to the Rocky Mountain Airshow are between the ages of 25 and 54. A closer look at this sought after group reveals that 4% of attendees are 17 or younger; 11% are 18-24; 21% are 25-34; 28% are 35-44; 20% aged 45-54; 12% are 55-64; and 5% are 65 or older.
Income: Household income levels of the Airshow attendees are higher than the average household income in the Denver Metro area with the largest percentage of attendees (54%) reporting a household income exceeding $70,000. The breakdown on household income includes: 17% of attendees report an annual income of $125,000 or greater; 16% earn $100,000 – $124,999; 21% earn $70,000 – $99,999; 20% earn $50,000 to $69,999; and 26% earn less than $50,000 annually.
Residence: Of those attending the Airshow, 69% own their homes and 31% rent.
Education: Airshow attendees are much more likely to have a Bachelor’s Degree, Master’s Degree or PhD/Professional Degree than the Denver Metro area’s average population. 57% of the people surveyed earned at least a bachelor degree. Of that group, 24% have a masters or other graduate degree.
Occupation: Half of Airshow attendees are executives, professionals or business owners. 37% of respondents indicated that their occupation best fit into the management professional category; 9% are technical/trade; 6% are executives/managers; 6% in sales/marketing; 5% in teaching/education; 5% at-home parents; 5% are retired; 5% are employed in aviation and 2% in clerical/administrative
2015 Event Sponsorship Opportunities
For a complete proposal outlining the specific rights and benefits associated with any level of sponsorship, please contact please contact Bruce Erley.