CSG featured in B:CIVIC’s State of the Arts in Denver blog series

As a Founding Board Member of B:CIVIC and as part of their efforts to recognize the incredible impact of local businesses collaborating with arts & culture organizations, Creative Strategies Group was featured and CSG’s Sally Croker and  Jeannie McFarland-Johnson shared with them stories of our involvement. “…Arts and culture events bring people together, spark their imaginations, invite creativity and personal expression.  At … Read More

Erley Gives Sponsorship Sales Tips in IEG Sponsorship Report

“Given the improving economy, we are going back to former sponsors we lost during the Great Recession between 2008 and 2010 to reacquaint them with the effectiveness of event marketing and our sponsorship properties. We are making a point to “learn” our prospective sponsors’ business categories, better understand their marketing and communications objectives and best practices and address those in our pitches. Social media activation has become … Read More

Denver Century Ride Voted “Best of Competitor”

Creative Strategies Group is thrilled to announce that the CSG produced cycling event, the Coldwell Banker Denver Century Ride, has been voted the 2014 “Best Cycling Event” for the Mountain West by Competitor Magazine. Every year, Competitor asks their online readers and social media followers from around the country to nominate their favorite races, specialty shops, clubs, charity programs, coaches, … Read More

CSG Takes Home Eight Pinnacle Awards for 2014

The International Festivals & Events Association (IFEA) paid tribute to Creative Strategies Group on September 29, 2014 during the IFEA/Haas & Wilkerson Pinnacle Awards Ceremony held at the IFEA’s 59th Annual Convention & Expo, presented by Haas & Wilkerson Insurance, in Kansas City, Missouri, Sept 29 – Oct 1, 2014, where they were presented with eight awards in the prestigious … Read More

Tri for the Cure Inspiration

Creative Strategies Group is proud to share this inspiring story from one of our incredible events, Tri for the Cure Tri for a Cure is a sprint-distance women’s triathlon that supports Bright Pink, a nonprofit organization that educates women about the importance of early detection of breast cancer and ovarian cancer through a proactive healthy lifestyle. The Tri for the … Read More

CSG is Moving!

CSG friends: As you may know, CSG is relocating from our longtime home in Broomfield. CSG is moving to an exciting new office closer to most of our team’s homes as well as our clients and sponsors. We are relocating to an office with twice the space as our current digs located in “Plaza 36” a four-story office building located … Read More

Sneak announces partnership with Boulder Running Company

Creative Strategies Group is proud to announce the brokered partnership between the Cherry Creek Sneak and Boulder Running Company. Boulder Running Company has been named the presenting sponsor of the multi-race event. As the first running store in the country to offer customers a free video gait analysis, Boulder Running Company is a natural fit for the Sneak, an annual … Read More

Sponsor Doc: A Good RX

“Are there any new business categories that I should be pursuing for sponsorship? I’m running out of ideas!” With more than three decades in sponsorship sales and consultation, Bruce Erley, CSG President & CEO acts as “The Sponsor Doc” in a quarterly column published by the International Festival & Events Association’s “i.e.: the business of international events” magazine. Check out … Read More

Erley among 2013 Top Podcasts

Bruce Erley Named Among Top 3 Podcasts in 2013 “It was our goal to provide great information from experienced event and meeting planners; advice that could be implemented by any level of planner,” said Al Wynant, Eventinterface CEO and Event TALK producer. Bruce Erley named among Top 3 Podcasts of 2013 by Event Talk for “Event Sponsorships & Trends in … Read More


My sponsors keep asking me for more benefits on my event website and Facebook page. I’ve always included their logos and a link to their site. Is there more I should be doing?” With more than three decades in sponsorship sales and consultation, Bruce Erley, CSG President & CEO acts as “The Sponsor Doc” in a quarterly column published by … Read More