You mentioned in your last column that you have come across some new technology that might help in sponsorship sales. Can you share some of your discoveries? Over the just past year, we have come across several technologies that we are really excited about. The most useful ones are those that provide solutions to some of our most daunting problems when it comes to selling sponsorship… 1.... Read More

The Denver Auto Show is coming soon! CSG is honored to represent the Denver Auto Show and their Charity Preview Party as the exclusive sponsorship agency for the Colorado Automobile Dealer’s Association! High profile sponsors for the 2017 Denver Auto Show include: AAA, Public Service Credit Union and Denver Post Media. The Denver Business Journal wrote a great article about the Denver Auto Show... Read More

We are pretty much wrapping up sponsorship sales for our summer event and seem to once again be a bit stuck in terms of revenue. I was close on bringing in a couple new sponsors, but they say they need more information about who is coming to our festival. What information should I provide and how should I get it? Click HERE to read the full article With more than three decades in sponsorship sales... Read More

“I feel like the millennial generation is wreaking havoc on my events! Many of my sponsors want to know what we are doing to attract them. I’m not sure what I need to produce that will appeal to them or even how to market to them. They seem so difficult to “manage” as a demographic group. Any ideas for me?” With more than three decades in sponsorship sales and consultation, Bruce... Read More

  Creative Strategies Group is thrilled to announce that the CSG produced cycling event, the Coldwell Banker Denver Century Ride, has been voted the 2015 “Best Cycling Event” for the Mountain West as voted by Competitor Magazine readers for now the third year! Every year, Competitor asks their online readers and social media followers from around the country to nominate their favorite... Read More

The Triple Bypass Ride has selected Creative Strategies Group (CSG) as their exclusive sponsorship representation and marketing agency beginning with the 2016 ride taking place July 9 & 10, 2016 in Evergreen, CO and Avon, CO. The Triple Bypass Bicycle Ride, produced by Team Evergreen, is recognized as one of the premier endurance cycling events in the United States. Annually, attracting a capacity... Read More

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Bruce Erley’s office mirrors his personality — colorful, creative. And its filled with memories… The events that add up to three decades of memories for Erley haven’t gone unnoticed outside of his office, either. Erley, a longtime Broomfield resident, on Monday will be inducted into the IFEA Hall of Fame during the its 60th annual convention and expo in Tucson, Ariz. He will join... Read More

We are excited to share today’s announcement from the International Festival & Events Association (IFEA) that CSG’s President & CEO, Bruce Erley is being inducted into the IFEA Hall of Fame!  Known as the association’s most prestigious honor, the IFEA Hall of Fame recognizes those outstanding individuals who, through their exceptional work and achievements, have made a significant... Read More

As a Founding Board Member of B:CIVIC and as part of their efforts to recognize the incredible impact of local businesses collaborating with arts & culture organizations, Creative Strategies Group was featured and CSG’s Sally Croker and  Jeannie McFarland-Johnson shared with them stories of our involvement. “…Arts and culture events bring people together, spark their imaginations,... Read More

“Given the improving economy, we are going back to former sponsors we lost during the Great Recession between 2008 and 2010 to reacquaint them with the effectiveness of event marketing and our sponsorship properties. We are making a point to “learn” our prospective sponsors’ business categories, better understand their marketing and communications objectives and best practices and... Read More

Creative Strategies Group is thrilled to announce that the CSG produced cycling event, the Coldwell Banker Denver Century Ride, has been voted the 2014 “Best Cycling Event” for the Mountain West by Competitor Magazine. Every year, Competitor asks their online readers and social media followers from around the country to nominate their favorite races, specialty shops, clubs, charity programs,... Read More

The International Festivals & Events Association (IFEA) paid tribute to Creative Strategies Group on September 29, 2014 during the IFEA/Haas & Wilkerson Pinnacle Awards Ceremony held at the IFEA’s 59th Annual Convention & Expo, presented by Haas & Wilkerson Insurance, in Kansas City, Missouri, Sept 29 – Oct 1, 2014, where they were presented with eight awards in the prestigious... Read More

Creative Strategies Group is proud to share this inspiring story from one of our incredible events, Tri for the Cure Tri for a Cure is a sprint-distance women’s triathlon that supports Bright Pink, a nonprofit organization that educates women about the importance of early detection of breast cancer and ovarian cancer through a proactive healthy lifestyle. The Tri for the Cure strives to empower... Read More

CSG friends: As you may know, CSG is relocating from our longtime home in Broomfield. CSG is moving to an exciting new office closer to most of our team’s homes as well as our clients and sponsors. We are relocating to an office with twice the space as our current digs located in “Plaza 36″ a four-story office building located on North Broadway at the junction of US-36 and I-25. Our... Read More