International Snow Sculpture Championships

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January 27-February 8, 2015
Breckenridge, CO

 

A Winter Wonder

At 32 degrees Fahrenheit, water becomes snow.  Many relate snow to the popular winter sports of skiing and snowboarding, but the International Snow Sculpture Championships (ISSC) in beautiful Breckenridge, Colorado, use this medium for an entirely different competition.  Just as Mother Nature transforms the elements for the winter, each January 14 teams or artists from around the world transform 12 foot high, 20-ton blocks of snow in intricate works of beauty.

The result of their 65 hours of scraping, chiseling and shaping is an almost surreal surrounding of huge frozen sculptures set against the back drop of the Rocky Mountains.  The process of curving these blocks of snow and the resulting masterpieces draws more than 40,000 spectators plus regional and national press to the quaint Victorian town of Breckenridge.

Sponsorship of the 2015 ISSC provides savvy marketers with a comprehensive package of actionable rights and benefits.  There are few events that can provide sponsors such a unique, high profile, attracting such a highly desirable audience to such a breathtaking setting.

For 25 years, GoBreck, the destination marketing organization for Breckenridge, CO has produced the International Snow Sculpture Championships to entertain and delight for their international and national guests as well as create a broad interest and appeal across the Front Range and Western Slope.

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Key Elements

The Championships begins on Tuesday, January 27th as 14 national sculpture teams from such places at China, Ukraine, Mexico, Argentina, Mongolia, France, Germany Alaska, and Vermont, use only hand tools to craft their art.  The results are breathtaking.  Massive, yet highly intricate snow sculptures that seem to defy gravity and exist for just two weeks.

By the end of the first week, as the works are completed, five judges review each sculpture for quality, creativity, originality, use of medium and sculptor’s theme.  Gold, silver and bronze medals are awarded in addition to People’s Choice, Artist’s Choice and Kid’s Choice awards.

The crowds surge into Breckenridge on the weekend of January 31 for nine continuous days until February 8, to view the finished pieces, enjoy kid’s programs, food and other attractions along with Breckenridge’s other winter activities.

  • A signature event of GoBreck, in one of Colorado’s most popular and visited resort communities
  • The event annually draws 40,000 people and is considered the premier winter event in the Colorado Rockies
  • Highly desirable attendee profile (39% male/61% female; 54% are 25 to 54 years old; 58% are home owners and 54% have an average annual household income of $70,000+); 59% of attendees stay in Breckenridge and visit the site multiple times throughout their stay.
  • Well promoted with $41,000 in media buys as well as advertising from Front Range and Summit County promotional partners, e-blasts and social media

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Event’s Demographic Profile

Each year, GoBreck commissions an independent survey of the attendees of the International Snow Sculpture Championships.  The 2014 survey was conducted paints the profile of a highly desirable segment of the population.

Gender:  61% female, 39% male

Marital Status:  50% are married; 38% are single; and 12% classify themselves are having a partner, cohabitating or other.

Age: The average ISSC visitor is 25 – 54 years of age (54%).  The breakdown is: 10% are less than 18 years of age: 6% are 18 – 24; 17% are between 25 and 34; 17% are aged between 35 and 44; 20% are 45-54; 18% are 55-64; 13% are 65 or older.

Income: The average visitor represents the higher household income levels of the general population.  More than half, (54%) of all attendees have an annual household income of $70,000 or greater.  Within that number, 36% earn between $100,000 or more annually.  Of the remaining levels, 18% earn between $70,000 – $99,999; 17% earn $50,000 – $69,999; 28% earn less than $50,000 annually.

Home Ownership: 74% are homeowners and 26% rent.

Residence: 38% of those visiting ISSC are in Breckenridge for the day; 24% are staying locally in paid lodging; for 12% Breckenridge is their primary residence; 10% are staying with family or friends, 7% are in a timeshare, 6% report a second home residence and 3% other accommodation.

Draw: 61% reported that their primary reason for being in Breckenridge was to see the International Snow Sculpture Championships and 99% say they would recommend ISSC to others.


      For more information on sponsoring the Interantional Snow Sculpture Champaionships, please contact

Bruce Erley

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