A big thanks to the IEG Sponsorship Report for reaching out to us for this article!

Founded in 1956 as the Festival Managers Association, the International Festivals & Events Association (IFEA) today is The Premiere Association Supporting and Enabling Festival & Event Professionals Worldwide. In partnership with global affiliates under the umbrellas of IFEA Africa, IFEA Asia, IFEA Australia / New Zealand, IFEA Europe, IFEA Latin America, IFEA Middle East (MENASA), and IFEA North America, the organization’s common vision is for “A Globally United Industry that Touches Lives in a Positive Way through Celebration.”

The Association offers the most complete source of ideas, resources, information, education and networking for festival and event professionals worldwide, in addition to global industry advocacy. IFEA serves a broad industry partnership of festivals and events, municipalities, government and tourism agencies, media, sponsors, educational institutions and product and service suppliers.

“I am extremely honored to have been elected by my peers to serve in this leadership role,” said Erley. “The IFEA plays a crucial role globally, in bringing together and furthering the many talented professionals and organizations around the world who create, manage and partner with the festivals and events industry; professionals who, in-turn, use their combined efforts to touch virtually every community and life on the planet.”

“Bruce Erley has played an active and important role in the success and strategic direction of our association and our industry for many years,” noted Steven Wood Schmader, CFEE, President & CEO of the IFEA. “He has earned the respect of his professional peers and I am personally excited to work more closely with him over the course of the next year, in his role as IFEA World Board Chair.”

During Erley’s tenure as Board Chairman, IFEA will be holding their 57th Annual Convention & Expo in Denver, scheduled for September 21-23 at the Marriott Tech Center.

Erley has been involved with the IFEA since 1990 and previously served as Chairman of the IFEA Foundation Board in 2005.  He has served on the 17-member World Board of Directors for seven years. Erley has more than 30 years of experience in the sponsorship and event industries. He started Creative Strategies Group (CSG) in 1995 and is recognized, globally, as a leading expert in the area of corporate sponsorship.

What We Did This Summer:

As always it was another busy season for us here at CSG starting with the Coldwell Banker Denver Century Ride and ending with the Cinch Jeans Rocky Mountain Showdown. In between we were busy with the Cherry Creek Arts Festival presented by Janus and the Colorado Fall Home Show. Additionally we spent our summer managing Colorado Lottery’s Event Promotion team at various events around the state of Colorado.

May: The Coldwell Banker Denver Century Ride presented by Rickenbaugh Cadillac Volvo and 99.5 The Mountain, now in its second year was a great success with nearly 1,500 cyclists. It once again started at INVESCO Field at Mile High (now Sports Authority Field) before heading up Lookout Mountain and then going down through Red Rocks and into Castle Pines before returning to the stadium. We have some exciting new changes for the 2012 ride that we can’t wait to share with you all!

July: After the Denver Century Ride it was time for us to turn to the 21^st Annual Cherry Creek Arts Festival presented by Janus. One of the largest properties we represent , this year’s festival drew 360,000 attendees throughout the 3 day festival on July 4^th weekend. There was something for all at the festivals with over 240 of the nation’s top visual artists and over 30 performing artists.  In additional to the various artists the ever popular culinary row, art auction, festival nights and artivity avenue kept people busy!

September: Next came the Colorado Fall Home Show sponsored by Bellco Credit Union, held in Downtown Denver at the Colorado Convention Center. This event held in conjunction with the Colorado Garden & Home Show every February helps home owners discover any last minute projects ideas before winter welcomes us.

September: Wrapping up our summer events was the Cinch Jeans Rocky Mountain Showdown presented by Dr Pepper and King Soopers. This annual battle between the Colorado State University Rams and the University of Colorado Buffaloes was once again held at Sports Authority Field at Mile High. It was an action packed game with CU ultimately coming out out top. In addition to the game there was fun in game sponsor promotions and great representation outside the stadium!

As for the Colorado Lottery, we had a great time going from event to event with our promotion team! We startedwith the Colorado Lottery Fan Appreciation Day in April, with additional summer event promotions at Wild Wild West Fest, Country Jam, Olathe Corn Festival, A Taste of Colorado, finishing up just last week at the Chili & Frijoles in Pueblo, CO.

Now that the fall is approaching we are busy wrapping up sponsors for the Colorado Ballet and the 9NEWS Parade of Lights. Stay tuned for updates from those events as well!

April 29, 2012
Cherry Creek North-Denver, Colorado

A Denver Running Tradition…For Thirty Years

The Cherry Creek Sneak is Denver’s annual springtime running tradition with a distance for everyone. Held the last Sunday of each April, this event signals the start of summer for Colorado’s active lifestyle enthusiast eager to get back outside.

Starting and ending in Cherry Creek, experienced runners and families alike join 10,000 participants to dust off the running shoes and welcome springtime while raising awareness and funds for the Kemp Foundation. Headquartered on the Anschutz Medical Campus in Aurora, Colorado, The Kempe Center for the Prevention and Treatment of Child Abuse and Neglect has been recognized as a world leader in child abuse treatment and prevention programs for over forty years.

Started in 1982, the Cherry Creek Sneak is designed to encourage an active lifestyle and provide people of varying physical capabilities the opportunity to participate in a large-scale running event without feeling intimidated by marathon distances.

Key Elements

- All New 10 Mile Run – Responding to popular demand, for the first time in 2012, the Sneak is adding a 10 mile course to challenge and inspire those preparing for even longer distances.

- 5 Mile & 5K Run/Walk – Two great courses through the streets of Cherry Creek. Whether the runner is looking for a 5 Mile or 5K (3.1 miles) the Cherry Creek Sneak has it.

- ½ Mile Rocky Mountain Hospital for Children Fun Run– This fun run for children 8 & under is a hit with budding athletes. Children get the opportunity to experience the thrill of achievement in a great race environment.

-Diaper Dash – The Cherry Creek Sneak even has a race for toddlers! The Rocky Mountain Hospital for Children Diaper Dash is for kids ages two and under complete with a padded course for little knees.

-Health & Fitness Expo – Held throughout the race a full fitness expo featuring the latest products and services for the running enthusiast and active lifestyle.

-Block Party – Located beyond the Finish Line, participants and spectators alike will be able to enjoy exhibits, free SWAG, activities for adults and kids alike, beer & music while hanging with teammates and family members.

- Run for a Reason – Together we can better the world… one child at a time. Team up with friends and family to raise funds for The Kempe Foundation for the Prevention and Treatment of Child Abuse and Neglect, then lace up your sneakers and “Race for Kempe” at this year’s Cherry Creek Sneak.

Event’s Demographic Profile

Each year, the Cherry Creek Sneak surveys its audience through a third party, BGV Marketing.  In 2011, 515 respondents were surveyed, providing a profile of an active lifestyle participant in their mid-30’s predominantly female homeowners with higher income levels.

-Run participants are evenly represented with women comprising 66% and males comprising 34% of respondents.

-Of those attending the Cherry Creek Sneak 47% are married, 44% are single and 7% report they have partners or significant others.

-61% of Cherry Creek Sneak participants are between the ages of 25 and 44. A closer look at this sought after group reveals that 12% of attendees are 24 or younger; 32% are 25-34; 29% are 35-44; 18% aged 45-54; 8% are 55 or older.

-Household income levels of Sneak participants are significantly higher than the average household income in the Denver Metro area with the largest percentage of participants (27%)reporting a household income exceeding $110,000.  Other levels reported include 14% earn $90,000 – $109,000; 19% with an annual income in the range $60,000- $89,000; 22% earn between $35,000 to $59,000 annually; and 18% with incomes of less than $35,000.

-65% of participants own their homes and 35% rent

2012 Event Sponsorship Opportunities

Sponsorship of the 30^th Anniversary Cherry Creek Sneak will provide a tremendous marketing and communications platform before an anticipated 10,000 participants and 15,000 spectators.

Sponsors of the Cherry Creek Sneak will receive an extensive menu of rights and benefits designed to provide an event marketing platform to meet sales, marketing and communications objectives and upon which to build brand activation programs and promotional initiatives. Typical benefits include:

The Cherry Creek Sneak offers a variety of sponsorship levels that provide various benefits based upon investment level. Those include:

Title Sponsor This single, exclusive, top-level sponsor of the Cherry Creek Arts Festival will receive universal event-wide exclusive rights including complete above-the-name Presenting recognition, (e.g. “Janus presents the Cherry Creek Arts Festival”) in all event promotional advertising and collateral materials, extensive event signage and hospitality benefits, plus name integration of one of the Festival’s top assets and presentation recognition for the annual Festival Feature.

Presenting Sponsor These top-level presenting sponsors will receive universal marquee billing below-the-name recognition, (e.g. “Janus presents the Cherry Creek Arts Festival sponsored by (Presenting Sponsor)”) in all event promotional advertising and collateral materials, extensive event signage sampling rights and hospitality benefits, plus name integration of one of the Festival’s top assets.

Associate Sponsor These program or venue level sponsors will receive Associate recognition (“Janus presents the Cherry Creek Arts Festival sponsored by Bank of the West in association with Heineken”) in all print advertising and all collateral materials, some event signage, on site sampling and hospitality benefits, plus name integration of one of the Festival’s secondary assets.

Supporting Sponsor These lower-level program or venue level sponsors will receive Supporting recognition (“Janus presents the Cherry Creek Arts Festival sponsored by Bank of the West in association with Volvo supported by Macy’s”) in collateral materials, some event signage, on site sampling and hospitality benefits, plus name integration of one of the Festival’s tertiary assets.

For more information on sponsoring the Coldwell Banker Denver Century Ride, please contact  Bruce Erley.

www.triforthecure-denver.com

August 4, 2012
Cherry Creek State Park-Denver, Colorado

Few experiences engage and impact women on such a personal level as Tri for the Cure, launched in 2004 to provide women with an opportunity to personally accomplish something that at first, seemed beyond their reach. Many of these women (nearly 40%) have never done a triathlon before…many didn’t know how to swim…some hadn’t been on a bicycle since they were kids…for others the thought of a 5K seemed impossible. Yet here they are today, triathletes.

The attraction of Tri for the Cure is so strong, that each year the 3,300 openings sell out. The appeal in not simply limited to the personal challenge of completing a triathlon, but the opportunity to honor mothers, daughters, sisters and friends who have be afflicted with, and many who have survived breast cancer. Even more remarkable, since its inception, Tri for the Cure has generated more than $1 million for the Denver Metropolitan Affiliate of Susan G. Komen for the Cure, which recognizes this event as a cornerstone fundraiser.

Event’s Demographic Profile

Sponsorship of the Tri for the Cure will provide a tremendous marketing and communications platform before an anticipated 10,000 family, fans and spectators.
-100% female

-61% married, partner, significant other; 38% single

-46% have 1 or more children living in the household

-70% reside in Denver Metro area

-38% live in household earning $60,000 – $109,000

-24% live in household earning greater than $110,000

-74% homeowners

-74% are between the ages of 25-54

Event Sponsorship Opportunities

Title Sponsor This exclusive top-level sponsor will receive exclusive name integration with the event, (Your Company) Tri for the Cure”) in $50,000 in paid and promotional event advertising and collateral materials, extensive event signage, and hospitality benefits, plus 20’ x 20 premium exhibit space.

Presenting Sponsor These two sponsors will receive marquee billing below-the-event-name recognition, (e.g. “(Title Sponsor) Tri for the Cure presented by (Your Company) and 2nd Presenting Sponsor”) in $50,000+ in paid and promotional event advertising and collateral materials, extensive event signage sampling rights, complimentary registrations, plus 10’ x 20 premium exhibit space and presentation rights for one of the Tri’s top assets.

Associate Sponsor These program level sponsors will receive Associate recognition in all paid and promotional print advertising as well as all collateral materials, most event signage, plus a complimentary 10’ x 10’ premium exhibit space, presentation rights one of the Tri’s secondary assets and receive complimentary registrations.

Supporting Sponsor These companies would benefit from official association with the Tri. Status as a Supporting Sponsor will help you to stand out from competitors in your business category. Supporting Sponsors will receive a 10’ x 10’ expo space and be recognized in other collateral materials, some event signage and receive complimentary registrations.

For more information on sponsoring the Coldwell Banker Denver Century Ride, please contact  Bruce Erley. ]]> http://csg-sponsorship.com/tri-for-the-cure/feed/ 0 http://csg-sponsorship.com/deer-creek-challenge/ http://csg-sponsorship.com/deer-creek-challenge/#comments Fri, 30 Sep 2011 21:02:28 +0000 Phil http://csg-sponsorship.com/?p=987

IEG Sponsorship Report-CSG

See article starting on page  8 entitled ” Best Practices: Aligning Sponsorship Sales With Corporate Budget Planning”

Centennial Statehouse: Colorado’s Greatest Treasure from Havey Productions on Vimeo.

An iconic symbol of unparalleled historic significance, the Colorado Capitol Building is considered by many to be Colorado’s greatest treasure. It is a living history museum and active seat of government that beckons school children, travelers, politicians and constituents from around the state and across the nation. Within its great halls reverberate the echoes of over a century of debate and decision that shaped Colorado amid interests as diverse as its landscape.

In association with the State Historical Fund, Historic Denver, Inc. and Colorado Preservation, Inc., the Havey Productions team is producing a documentary film bringing the story of the Capitol to life. Due to premiere in February 2012, the film will honor the Colorado State Capitol Building as the one structure that represents the past, present and future of all Coloradans.

For more information on the Campaign to Restore Colorado’s Capitol Dome please visit shareinthecarecolorado.org.

Copy from here.

Check out this video complied by Creative Strategies Group, the sponsorship agency for Denver Big Air. You can see everything ranging from the epic jumps to sweet sponsorship assets. Enjoy!
Music titled “Paper Planes” by M.I.A.

Denver Big Air 2011-CSG from CSG Sponsorship on Vimeo.