Denver Century Ride

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June 20, 2015
The Shops at Northfield Stapleton


Denver’s Best Century

In 2010 Denver’s newest active-lifestyle event was launched as the Coldwell Banker Denver Century Ride. The inaugural ride received rave reviews from more than 1,300 riders who praised the event for the course, organization, support and professionalism.

Building on that success, the 2012 Denver Century Ride had a registration increase of a whopping 54% and the excitement is still building. The 2013 Denver Century Ride moved to an exciting new location at the Shops at Northfield Stapleton and provided the perfect home for the Denver Century Ride creating its home-base for the single point Start/Finish and the Post Ride Street Party.

The 2014 Coldwell Banker Denver Century Ride was voted the 2014 “Best Cycling Event” by Competitor Magazine.


Key Elements

-The 1/4 Century Ride course is perfect for cruisers, tandems, bike trailers and trailer bikes.

-The 1/2 Century Ride course is great for opening your lungs and stretching your legs without a major hill climb

-The 3/4 Century Ride route offers the option of the Lookout Mountain climb

-The Full Century combines the best of all rides and includes wide open roads, the signature hill climb up Lookout Mountain along with varied scenic views from across the metro area.

-The Post Ride Street Party will take place at the finish line at The Shops at Northfield Stapleton. Fun for the whole family will be provided with food, drinks, music, kids’ activities and an expo.

-The Denver Century Ride benefits Bicycle ColoradoBikeDenver and Bike Jeffco  – Local bicycle advocacy groups in Colorado.

Event’s Demographic Profile

Sponsorship of the Denver Century Ride will provide a tremendous marketing and communications platform before an anticipated 1,500-2,000 cyclists plus 5,000 community and Festival participants.

-67% are male

-59% are between the ages of 35-54

-73% are married.

-According to, 73% have earned college or pro graduate degrees

-66% have household incomes of $60,000 + with 25% earning more than $100,000

Event Sponsorship Opportunities

The Denver Century Ride offers a variety of sponsorship levels that provide various benefits based upon investment level. These include:

Title Sponsor (Sold) This exclusive top level sponsor will receive exclusive name integration with the event in all paid and promotional event advertising and collateral materials, extensive event signage and hospitality benefits, plus 20’ X 20’ premium exhibit space.

Presenting Sponsorship These two sponsors will receive marquee billing below-the-event-name recognition in $80,000+ in paid and promotional event advertising and collateral materials, extensive event signage sampling rights and hospitality benefits, plus 20’ X 20’ premium exhibit space and name integration of one of the event’s top assets.

Associate Sponsorship These program level sponsors will receive Associate recognition in all paid and promotional print advertising as well as all collateral materials, most event signage, plus a complimentary 10’ X 20’ premium exhibit space and name integration of one of the Ride’s secondary assets.

Supporting Sponsor These companies would benefit from official association with the Ride. Status as a Supporting Sponsor will help you to stand out from competitors in your business category. Supporting Sponsors will receive a 10’ X 10’ expo space, complimentary ad in the Ride Program and be recognized in other collateral materials, some event signage, receive hospitality benefits and may select association with an asset of the event.

For more information on sponsoring the Coldwell Banker Denver Century Ride, please contact  Bruce Erley.

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