Denver Century Ride

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June 17, 2017
The Shops at Northfield Stapleton


Denver’s Best Century

In just six years, the Coldwell Banker Denver Century Ride has become Denver’s leading urban-based cycling event, voted Best Cycling Event in the Mountain West Region for last three years (2013, 2014 and 2015) by the readers of Competitor Magazine. The 2015 Ride attracted more than 1,800 cyclists and estimated 2,500 spectators, generating more than $21,000 for local nonprofit organizations.
DenverCentury_2014_ (4)With a highly accessible Start/Finish line at the Shops at Northfield Stapleton, centrally located at the junction of I-70 and I-270, the 2016 Coldwell Banker Denver Century Ride features four courses providing registrants the opportunity to “choose their challenge” whether a novice, intermediate rider, or avid cyclist. The Century (100 miles), the ¾ Century (approx. 75 miles) or the ½ Century (approx. 50 miles) routes through Downtown Denver, foothills, mountain terrain and the eastern plans, feature scenic views and fully supported rider services. The pleasure rider can enjoy the 25-mile ¼ Century. All courses end at The Shops at Northfield Stapleton with a Street Party including great food, beer and live music for which 84% of stayed and enjoyed.

The Denver Century Ride is committed to supporting nonprofit organizations that year-round, provide invaluable services and advocacy supporting cycling in Colorado. From the 2015 registration fees, more than $14,000 was contributed Bicycle Colorado BikeDenver, and Bike Jeffco. An additional $7,700 was provided to other non-profit organizations which supported the ride and our cyclists from stuffing goodie bags, to providing course marshals and medics, to running aid stations along the course. In total the Denver Century Ride contributed more than $21,000 to charitable organizations in 2015. Additionally, the ride is utilized as a fundraising platform for a number of charitable groups raising funds for their respective organizations.

Key Elements DenverCentury_2014_ (13)

-The 1/4 Century Ride course is perfect for cruisers, tandems, bike trailers and trailer bikes.

-The 1/2 Century Ride course is great for opening your lungs and stretching your legs without a major hill climb

-The 3/4 Century Ride route offers the option of the Lookout Mountain climb

-The Full Century combines the best of all rides and includes wide open roads, the signature hill climb up Lookout Mountain along with varied scenic views from across the metro area.

-The Post Ride Street Party will take place at the finish line at The Shops at Northfield Stapleton. Fun for the whole family will be provided with food, drinks, music, kids’ activities and an expo.

-The Denver Century Ride benefits Bicycle ColoradoBikeDenver and Bike Jeffco  – Local bicycle advocacy groups in Colorado.


Event’s Demographic Profile DenverCentury_2014_ (57)

Sponsorship of the Denver Century Ride will provide a tremendous marketing and communications platform before an anticipated 1,500-2,000 cyclists plus 5,000 community and Festival participants.

Gender: 65% of registrants are male and 35% are female.

Age: The typical Denver Century Ride cyclist is between the ages of 30 – 59 years of age with an average age of 44.  Specifically, 4% are 19 & under; 10.3% are 20-29; 23.3% are 30-39; 25.7% are 40-49; 23.9% are 50-59; and 12.8% are 60+.

Marital Status: Most Denver Century Ride registrants (64%) are married; 32% are single and 4% are in other relationships.

Home Ownership: 81% are Colorado homeowners.

Income: Denver Century Ride cyclists represent the region’s higher income levels. Near half of all registrants (47%) report household incomes of $110,000 or greater.  Other levels include: $90,000-$109,000 (14%); $60,000-$89,000 (15%); $35,000-$59,000 (12%); and $35,000 or less (12%).

Sponsor Recall:  Ride registrants are highly aware of the sponsors with 84% correctly naming Coldwell Banker as the Title Sponsor as well as a 75% average recall rate of Presenting and Associate level sponsor.

Event Sponsorship Opportunities


For more information on sponsoring the Coldwell Banker Denver Century Ride, please contact  Bruce Erley.

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