Denver Century Ride
June 17, 2012
Stapleton Central Park
DENVER’S BEST CENTURY
In 2010 Denver’s newest active-lifestyle event was launched as the Coldwell Banker Denver Century Ride. The inaugural ride received rave reviews from more than 1,300 riders who praised the event for the course, organization, support and professionalism.
Building on that success, the 2011 Denver Century Ride had a registration increase of 14% and the excitement is still building. The 2012 Denver Century Ride will be moving to an exciting new location at Stapleton Central Park and will be held on Father’s Day, Sunday, June 17, 2012.
In 2012, the Ride is moving to and exciting new location at Central Park at Stapleton, centrally situated at I-70 and I-270. This year’s Coldwell Banker Denver Century Ride features FIVE ALL NEW courses ranging from one to one-hundred miles. The 100, 75 or 62-mile routes challenge novice cyclists and feature diverse terrains, scenic views and fully supported routes. For the pleasure rider, enjoy the 25 mile Community Ride to Downtown Denver and back or the “Tour de Stapleton,” a family-friendly course through the neighborhood. All courses end up at Stapleton Central Park with a Father’s Day Celebration Picnic.
The Community Ride course will take advantage of the bike trail system within the Stapleton community and will begin after the metric and century ride starts. The Community Ride will follow an enjoyable level route for all ages and abilities and will even include special kid-friendly aid stations.
An estimated 1,500-2,000 cyclists will participate in either the full and metric centuries following a continuous course that will start and end at Central Park and take a new and exciting route through Downtown Denver as well as urban, suburban, foothills and mountain terrain on roads and trail systems for all levels of cycling enthusiasts to enjoy, from novice, to intermediate and avid cyclists. Further, the Denver Century Ride will benefit the nonprofit group Bike Denver, the city’s leading advocacy organization for cycling.
The Finish Line Expo will feature more than 20 exhibitors with the latest cycling products and services from frames and accessories to apparel. There will be demonstrations, test rides, and activities for all ages. It will provide the ideal experience for those participating in the Community and Century Rides or as a stand-alone event for those who just enjoy cycling.
Sponsorship of the Ride provides a tremendous marketing and communications platform for your company, before an anticipated 1,500-2,000 cyclists plus many more family members and spectators. They reflect a demographic profile in which 67% are male; 59% are between the ages of 35-54; 73% are married. Further according to USACyclying.org 73% have earned college or pro graduate degrees; and 66% have household incomes of $60,000 + with 25% earning more than $100,000!
Title Sponsorship (1) SOLD
Presenting Sponsorships (2) SOLD
Associate Sponsorship (6) $7,500
These program level sponsors will receive Associate recognition in all paid and promotional print advertising as well as all collateral materials, most event signage, plus a complimentary 10’ x 10’ premium exhibit space and name integration of one of the Ride’s secondary assets. Assets from which they may choose include:
¨ Community Fun Ride
¨ Finish Line BBQ
¨ Volunteer Program
Supporting Sponsor (10) $3,500
These companies would benefit from official association with the Ride. Status as a Supporting Sponsor will help you to stand out from competitors in your business category. Supporting Sponsors will receive a 10’ x 10’ expo space, complimentary ad in the Ride Program and be recognized in other collateral materials, some event signage, receive hospitality benefits and may select association with an asset of the event.
¨ Century Aid Stations
¨ Community Fun Ride “Kid-Friendly” Aid Station
¨ Festival Feature
¨ Official Supplier status
AUDIENCEDEMOGRAPHICPROFILE
In 2010, the Denver Century Ride conducted an independent survey of registrants. These cycling enthusiasts represent a highly desirable demographic.
Gender: 67% of attendees are male and 33% are female.
Age: The typical Denver Century Ride cyclist is between the ages of 35 – 54 years of age. Specifically, 31% are 45-54; 28% are 35-44; 16% are 55-64; 15% 25-34; 3% are 18-24; 3% are 65+; and 2% are under the age of 18.
Marital Status: Most Denver Century Ride registrants are married (73%); 22% are single and 5% are in other relationships.
Home Ownership: 85% are Colorado homeowners.
Other Data: Each year USACycling.org commissions a demographic profile of the cycling community which is highly educated, with a household income of $60,000 to $100,000 with 25% earning $100,000 plus!
For more information on sponsoring the Coldwell Banker Denver Century Ride, please contact Bruce Erley.
