Civic Center Park
The final element is now in place. In 2010 Denver became ground zero for the winter sports world as the SnowSports Industries America (SIA) “Snow Show” moved the industry’s preeminent annaul exposition to the Colorado Convention Center. Now the consumer can join in on the excitement of snow sports and passion for outdoor living with the addition of Denver Big Air.
On January 25th and 26th, preceding the SIA Snow Show as well as the annual X Games in Aspen, skiers and snowboarders will be soaring into the nighttime sky in downtown Denver’s Civic Center Park off one of the biggest man-made ramps ever constructed. A collaborative venture of the Metro Denver Sports Commission, the City of Denver and the U. S. Ski and Snowboard Association (USSA), and the International Ski Federation (FIS), Denver Big Air presented by Sprint is a two day international ski and snowboarding event.
The event opens with the Nature Valley Big Air Challenge, a USSA skiing big air event on Tuesday, Jan. 25 featuring some of the best male skiers in the country.
Day two, Wednesday, Jan. 26, action will feature the International Ski Federation’s (FIS) LG FIS World Cup Snowboard Big Air, a sanctioned event on the established global snowboarding circuit with an international roster of the top male snowboarders from around the world.
A Mile High Snowfest
Denver Big Air is the cornerstone of the Mile High Snowfest, a week of winter themed activities centered around the SIA Snow Show, one of the biggest industry trade shows in the world. Taking place at the Colorado Convention Center from Thursday, January 27th through Sunday, January 30th, the SIA Snow Show brings nearly $30 million dollars and 20,000 visitors to Denver. With an average of 75% of the snow sports retail buying power in attendance, the Snow Show is the largest, most concentrated and authentic trade event in the snow sports industry.
To be broadcast nationally Sunday, January 30, 2011 on NBC and Versus, the intense action of a spectator event like the Denver Big Air will offer the people of Colorado a great chance to share in a weeklong celebration of winter sports right in the heart of Denver. It is the first time for this event in the United States on a ramp this size and with the setting in Downtown Denver.
The LG FIS World Cup Snowboard Big Air has been held in Moscow, Barcelona, Quebec, Seoul and London and is making its first stop in the United States. The FIS’ selection of Denver as the first U.S. host city fits in its strategy of iconic locations for its signature ramp.
To complement the snowboarding action, the U.S. Ski and Snowboard Association, the national governing body for the sport in the U.S., will add the Nature Valley Big Air Challenge, a big air ski event to the mix to kickoff two-night stand on Tuesday, Jan. 25. And will include Denver’s own Bobby Brown, the reigning X Games big air champion.
Reaching the Ideal Audience
The Denver Big Air competition is expected to attract 50,000 spectators comprised of two very different but highly desirable audiences:
- General Spectators dominated by Gen X & Y members who crave the adrenalin charged stunts and mind blowing tricks of the competition.
- Denver corporate leaders and winter sports industry decision makers and influencers who will be congregating in Denver to conduct business at the SIA Snow Show.
A Colossus Centerpiece
Denver Big Air will feature one of the largest man-made ski ramps ever constructed. The ramp is a combination of the steel truss and scaffolding that will be 101 feet high, 300 feet long and 80 feet wide and will face toward the City and County Building. The structure has been designed by Populous, a Denver based venue designer and event overlay firm with credentials that span from the Olympics to the FIFA World Cup.
Around the ramp centerpiece, Denver Big Air’s event footprint will include a variety of areas for viewing and consumer interaction including:
- Public viewing area (capacity 10,000 nightly)
- Reserved up-close viewing (capacity 12,000 nightly)
- Corporate Hospitality Village with premium viewing full catering (capacity 1,200 nightly)
- Food Court (Food, beer and beverage sales area in spectator area)
- Winter Sports Expo located in Greek Amphitheater at principal spectator entrance to Civic Center Park
2011 Sponsorship Opportunities
The Metro Denver Sports Commission is pleased to present this opportunity to saavy marketers to join a select group of national sponsors, to become market sponsors of the inaugural 2011 Denver Big Air which we believe you will find provides an excellent event marketing value.
Sponsors of the Denver Big Air will receive an extensive menu of rights and benefits designed to provide an event marketing platform to meet sales, marketing and communications objectives and upon which to build brand activation programs and promotional initiatives.
Typical sponsor benefits include:
- Prestigious sponsorship status with the 2011 Denver Big Air
- Category exclusivity and licensing rights
- Exclusive presentation rights to a Big Air asset or promotion
- Guaranteed media coverage with promotional partners (Official Hosts only)
- Full promotional rights
- Extensive on-site benefits including 25’ Video Board
- Exhibition space in Winter Sports Expo
- Direct marketing benefits
- Online & e-marketing rights
- Customer relations and staff benefits
Proprietary Assets and Promotional Activations:
Further, sponsors will receive the right to select a proprietary asset or special activation of the Denver Big Air for which they will receive presentation rights. This event feature will be promoted with your trademark in all applicable promotion and on site through special signage and other recognition programs. 2011 assets available for presentation rights, based upon sponsorship level include:
- Winter Sports Expo
- Corporate Hospitality Village
- Food Court
- Beer Garden
- Volunteer Program
- Athletes Lounge
- Laser Show
- Break Promotions (e.g. music, fashion show, crowd promotions)
The Denver Big Air offers a variety of sponsorship levels that provide various benefits based upon investment level. Those include:
Official Host (2) $50,000
Associate Sponsor (6) $24,000
Supporting Sponsor (10) $15,000
Commercial Exhibit Space is also available in the Winter Sports Expo. Click here for more information on exhibiting.
VIP Space is available in the Corporate Hospitality Village, for more information click here.
For a complete proposal, custom tailored to your company’s specific marketing, communications and sales objectives please contact Bruce Erley.