CSG Sponsor Strategy Series: Measuring Sponsorship ROI

Title: CSG Sponsor Strategy Series: Measuring Sponsorship ROI
Location: The Downtown Denver Partnership (511 16th Street, Suite 200 Denver, Colorado)

Sponsors are looking to generate every possible advantage from their partnerships with sponsorship properties, moving well beyond booths and banners. How do you avoid “drive-by” sponsorships where a company throws a logo and check out the window and expects to get results?

The first step is for both the organizer and the sponsor to recognize that sponsorships is an event marketing platform upon which you must build promotional activations to achieve your marketing, communications and sales objectives. This interactive session will review the key steps to creating experiences that will shape your brand through interactive promotions that engage the attendee. Session topics will include:

-Why Sponsors Should Activate
-Four Key Strategies to Creating Effective Activations
-Ideas & Examples of Successful Promotions

We’ll also conduct a free-flowing exchange of the promotional solutions and creative ideas you and your counterparts might have.
Start Time: 08:30 AM
Date: 2013-04-12
End Time: 10:00 AM