Event Marketing & Advertising

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CSG’s Marketing and Media team works to create individualized plans catered to the needs of each client. Whether it is promotionally leveraged ad buying, strategic media planning or event sponsorship sales the CSG marketing department has developed a unique ability to generate relationships and products focused on each account.

CSG’s Marketing and Media team has amassed a highly specialized expertise to develop media partnerships that combine strategic advertising investments, sponsorship benefits, alternative revenue opportunities for the media and creative promotional activations which generate attention, excitement and desirability for our clients. We understand that events with significant media advertising packages in place are more desirable to corporate sponsors as they can have full market exposure while maintain their face to face connection with event attendees.

CSG handles media planning, marketing, PR and advertising responsibilities for a number of event clients including: the Rocky Mountain Showdown, Colorado Garden & Home Show, Denver Century Ride and the International Sportsmen’s Expo, along with additional non-event clients. The contacts that the CSG marketing team has within each arena of the media industry (sales, promotions and editorial/ news) uniquely positions our agency to create dynamic and effective relationships with all types of media entities including print publications, broadcast stations, outdoor companies and digital online marketing platforms.

Marketing & Advertising Services
  • Strategic marketing plans
  • Communications planning
  • Image/Identity programs
  • Advertising development
  • Creative planning and account management
  • Advertising budgeting and media placement
  • Media promotional partnerships
  • Public Relations implementation
Media Partnerships & Advertising Buys

CSG will identify and secure media sponsors/promotional partners for event clients which leverage advertising buys with promotional advertising and other value-added support in exchange for sponsorship benefits.  Elements include:

  • Create media sponsorship packages
  • Solicit media partners to negotiate and coordinate promotional
    arrangements (Ad Banks)
  • Negotiate efficient and cost effective buys with magnified promotional values
  • Placement of advertising with media
  • Real time review of placement schedules
  • Reconcile all media bills to ensure accuracy and completion of all agreements
  • Coordinate publicity efforts with media partners