Colorado Garden & Home Show
February 11-19, 2012
Colorado Convention Center
The Rocky Mountain Region’s Largest & Most Successful Consumer Show
Simply stated, there is no other consumer show of its kind in the Rocky Mountain West that has achieved the success and notoriety of the Colorado Garden & Home Show.
The 53-year old non-profit organization utilizes more floor space, (400,000 square feet), attracts larger audiences (54,000+ adults), has more exhibitors, (sold out months in advance to 650 companies) and invests more in advertising, ($250,000+ paid plus $200,000+ promotional), dwarfing its next closest competitor. Associating with this highly-anticipated annual show provides its sponsors with extensive reach and tremendous exposure to impact and sell to their target customers.
It is truly the largest marketplace in the region for those researching and purchasing products and services for the home and yard. Independent economic impact studies have determined that each year, $40 million in incremental commerce is generated from the Show.
Sponsors of the blue chip event distinguish themselves from all other exhibitors through product category exclusivity, presentation rights for show assets, extensive on site exposure, customer hospitality as well as special promotions and activation initiatives.
To provide corporate partners with maximum sponsorship ROI, the reputation, quality, success and benefit of association with the Colorado Garden & Home Show is essential. The Colorado Garden & Home Show is owned and operated by Colorado Garden Show Inc., a nonprofit, 501(c)(3), charitable organization governed by an independent Board of Directors.
The 53-year-old organization’s principal purpose is to provide funds for horticultural-related grants and scholarships for the benefit of the greater Denver area and the State of Colorado. Annually, Colorado Garden Show Inc. awards more than $600,000 in grants and scholarships in the state of Colorado.
Event’s Key Elements
- 54,000 adult attendees representing a highly desirable attendee profil
- $38 million in incremental commerce generated at the Show (Corona Research 2005 economic impact study)
- Dramatic $90,000 Entry Garden plus 12 additional professionally-landscaped gardens up to 4,000 sq. ft. each
- Annually sold-out exhibition space occupied by 650+ exhibitors
- Supported by an astounding $450,000 in paid and promotional advertising generating more than 20 million traditional media impressions
- Print and TV promotional partners include The Denver Post and 9NEWS
- 2011 public relations initiatives generated six million earned media impressions
Attendee Profile Addendum
Colorado Garden & Home Show regularly conducts extensive research on its audiences, most recently at the 2008 Show. This information establishes a profile of a highly desirable group with immediate purchasing plans.
Age: The Show is attended primarily by people between the ages of 25 – 54 years of age (60%), one of the most active times of discretionary spending. The next largest group was those between 55 – 64 years of age (26%).
Gender: 57.8% of attendees are female and 42.2% are male.
Marital Status: The show is primarily an activity for married couples at 66.2%. 27% of attendees are single.
Income: Upper income ranges dominate the attendee profile of the Colorado Garden & Home Show. Of those responding, 33.6% reported making over $110,000 and nearly three quarters, (74.51%) earn $60,000 or greater annually.
Home Ownership: Approximately 93.68% are Colorado homeowners the majority of whom have lived in the state for ten or more years (72.71%).
Geographic Draw: Respondents came from a wide variety of geographical locations across the state. Greatest concentrations live in the 7-county metro region (61.1%) consisting of Denver (23.5%), Douglas County/Southern Suburbs (13.1%), Aurora (9.7%). 34.1% live in communities outside the metro Denver area. The Show is truly a Front Range event.
Future purchases: The Colorado Garden & Home Show is a marketing and sales machine. An estimated $40 million in incremental purchases result from the Show. Some of the most active future buying categories (within the next 6-12 months) include:
| Category | Respondents | Potential Customers |
| At Home Services | 82.6% | 57,820 |
| Landscaping | 49.5% | 34,650 |
| Air Travel | 48.4% | 33,880 |
| Home Remodeling | 40.1% | 28,070 |
| Vehicle | 22.2% | 15,540 |
| Computer Equipment | 20.9% | 14,630 |
| Major Appliance | 19.6% | 13,720 |
| Windows | 14.8% | 10,360 |
| Home Office | 12.1% | 8,470 |
| Home Theatre | 11.4% | 7,980 |
| Home Loan | 11.3% | 7,910 |
| New Home | 9.3% | 6,510 |
| Financial Services | 8.4% | 5,800 |
Sponsor Loyalty: Your sponsorship of the Colorado Garden & Home Show matters to the attendees and their affinity translates into future sales. 27.6% report they are much more likely to do business with a sponsor of the Show; 40.1% are somewhat more likely; and 26.4% report the likelihood to be about the same.
2012 Colorado Garden & Home Show Sponsorship Opportunities
As a Sponsor, your company will be provided with the opportunity to select a top proprietary asset of the Show for which you will receive presentation rights (options available based on sponsorship levels). This event feature will be promoted with your trademark in all applicable advertising and on site through special signage and other recognition programs. A list of assets available for sponsorship includes:
- Presentation Theatre
- Automoitve Showcase
- Hot Product Zone
- Kids Attend Free promotion
- Relaxation Stations
- Shuttle Bus Program
- Flower Show
- Info Center and Kiosks
Presenting Sponsor
These top-level secondary sponsors will receive universal marquee billing below-the-name Presenting Sponsor recognition, (e.g. “Bank of the West presents the Colorado Garden & Home Show sponsored by GMC and (Company)”) in all event promotional advertising and collateral materials, extensive event signage sampling rights and hospitality benefits, plus 20’ x 20 premium exhibit space and name integration of one of the Show’s top assets.
Associate Sponsor
These program or venue level sponsors will receive Associate recognition in all print paid and promotional advertising as well as all collateral materials, most event signage, plus a complimentary 10’ x 20’ premium exhibit space and name integration of one of the Show’s secondary assets.
Supporting Sponsor
These program or venue level sponsors will receive Supporting recognition in the Show Program and other collateral materials, some event signage, plus a complimentary 10’ x 10’ premium exhibit space and hospitality benefits, plus name integration of one of the Show’s tertiary assets.
Official Supplier
These companies would benefit from official association with the Show. Status as an Official Supplier will help you to stand out from other exhibitors in your business category. These “Official Suppliers” will receive a complimentary ad in the Show Program and be recognized in other collateral materials, some event signage and will receive hospitality benefits. Further, they may use the show brand for marketing purposes through the term of the agreement. At this level, booth space must be purchased separately.
For more information on sponsoring the Colorado Garden and Home Show, please contact Bruce Erley.
