Denver Century Ride
Saturday, June 15, 2019
Denver’s Epic Urban Cycling Tour
Cycle the City — With a highly accessible Start/ Finish line at the Shops at Northfield Stapleton, centrally located at the junction of I-70 and I-270, the 2018 Coldwell Banker Denver Century Ride offers multiple distances and provide registrants the opportunity to “choose their challenge” whether a novice, intermediate rider, or avid cyclist.
The 100 Mile, 85 Mile, 50 Mile and 25 Mile courses provide tremendous variety and explore cycling commuter routes across the Denver Metro area. All courses start and end at The Shops at Northfield and conclude with a Street Party including great food, beer and music for which 84% of all cyclists stayed and enjoyed.
The Denver Century Ride is likely the region’s best promoted amateur cycling event. More than $170,000 in paid and promotional advertising promotes the event. Top tier sponsors are included in this campaign provided by media partners: KWGN-TV, 5280 Magazine, Out Front Magazine and Yellow Scene Magazines, and radio station 95.5 The Mountain.
The Denver Century Ride is committed to supporting nonprofit organizations that year-round, provide invaluable services and advocacy supporting cycling in Colorado. From the 2018 registration fees, about $20,000 was contributed to Bicycle Colorado BikeDenver, and Bike Jeffco. An additional $8,000 was provided to other non-profit organizations which supported the ride and our cyclists from stuffing goodie bags, to providing course marshals and medics, to running aid stations along the course.
In total the Denver Century Ride has contributed more than $100,000 to charitable organizations in the past ten years. Additionally, the ride is utilized as a fundraising platform for a number of charitable groups raising funds for their respective organizations.
Year-round Digital and Social Media Metrics
- Ride website (www.DenverCenturyRide.com) receiving 72,000 unique visitors with more than 192,000 page views annually
- Facebook page with 3,500+ “likes” and Twitter feed with 650+ followers
- Ride’s e-newsletter – 25 issues sent to 4,000+ addresses with a 31% open rate
Cyclist Demographic Profile
The Denver Century Ride participant represents a highly attractive demographic as outlined below from registration information collected on the cyclists.
Gender: 62% of registrants are male and 38% are female. (This is a far higher female participation rate than typical century rides)
Age: The typical Denver Century Ride cyclist is between the ages of 26 – 55 years of age with an average age of 42. Specifically, 2% are 17 & younger; 3% are 18-25; 20% are 26-35; 22% are 36-45; 30% are 46-55; 18% are 55-64 and 5% are 65 and older.
Marital Status: Most Denver Century Ride registrants (64%) are married; 33% are single and 3% are in other relationships.
Home Ownership: 78% are homeowners.
Income: Denver Century Ride cyclists represent the region’s higher income levels. Near half of all registrants (47%) report household incomes of $110,000 or greater. Other levels include: $90,000-$109,000 (14%); $60,000-$89,000 (15%); $35,000-$59,000 (12%); and $35,000 or less (12%).
Sponsor Recall: Ride registrants are highly aware of the sponsors with 84% correctly naming Coldwell Banker as the Title Sponsor as well as a 75% average recall rate of Presenting and Associate level sponsor.