CherryArts Festival at Stanley
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September 15-17, 2017
Stanley Marketplace – Aurora, Colorado
The Cherry Doesn’t Fall Far From The Tree!
In 2014, the organizers of the the acclaimed and award-winning Cherry Creek Arts Festival, Colorado’s most celebrated visual arts festival, created a new fall arts event to meet an unfulfilled demand for a high quality art experience. This year, this exciting new event takes on a more familiar name and entirely new feel in collaboration with Denver’s newest and most anticipated, shopping & dining venue, the Stanley Marketplace.
The 2017 CherryArts Festival at Stanley brings a fresh experience of arts events. Renowned visual artists, entertainment, a children’s Creation Station as well as food and beverage come together in a celebration of community September 15-17.
A Signature Event for a Signature Venue
Inspired by urban marketplaces across the United States, including San Francisco’s Ferry Building, Seattle’s Melrose Market and New York’s Chelsea Market, the adaptive reuse development aims to become the new community centerpiece between Aurora and Denver’s Stapleton neighborhood.
The 100,000-square-foot marketplace will be anchored by a restaurant and beer garden operated by Denver chef and restaurateur Kevin Taylor. The development also will include a community park, indoor/outdoor event venue and office space.
The Ideal Encore
CherryArts Festival at Stanley is designed to draw an estimated 10,000+ people, many from the surrounding Stapleton neighborhoods. Key features of CherryArts Festival at Stanley include:
- The festival footprint will utilize the 10,000 sq. ft. inside the Stanley, plus two additional mega-tents outside the building
- 80+ nationally juried artists will be featured in the mediums of painting, jewelry, textiles, sculpture, photography and mixed mediums
- Music, theatrical vignettes, and special presentations will inspire and entertain throughout the event on the Main Stage
- Encoring one of the summer festival’s most popular attractions, the Creation Station will provide hands-on art activities for the young and young at heart
- Attendees will delight at an innovative, interactive visual arts installation
- Opening Night event for 500 special guests
The Cherry Creek Arts Festival conducts an annual attendee survey by an independent research firm. They assembled a profile of a highly desirable attendee who is between 25 and 54 years old, with an average annual household income of $100,000+, are highly educated and most appreciative and receptive to the sponsors of the Festival. We anticipate a demographic profile of the CherryArts Festival at Stanley attendee to be equal to and most likely more affluent than that of the Festival.
Gender: Festival attendees are evenly represented with women comprising 58% and males comprising 42% of guests.
Marital Status: Of those attending the Festival 55% are married, 36% are single and 9% report they have partners or significant others.
Age: 76% of the visitors to the Cherry Creek Arts Festival are between the ages of 25 and 54. A closer look at this sought after group reveals that 22% are 24-34; 38% are 35-44; 16% age 45-54; 24% are 55 and older.
Income: Household income levels of the Festival attendees are significantly higher than the average household income in the Denver Metro area. The largest percentage of attendees (48%) reports an annual household income of $110,000 or greater. In addition to this desirable group, 19% of attendees have an annual income in the range $90,000- $104,000; 13% earn between $60,000 to $89,999 annually.
Residence: 83% of the Festival guests own their homes and live in the region’s most affluent neighborhoods as reflected by the top five attendee zip codes of 80206, 80209, 80210, 80222, and 80202.
Education: Festival attendees are much more likely to have a Bachelor’s Degree, Master’s Degree or PhD/Professional Degree than the Denver Metro area’s average population. 77% of the people surveyed earned at least a bachelor degree. Of that group, 31% have a masters or other graduate degree. An additional 4% indicated that they have a PhD or Professional degree.
For more information on sponsoring CherryArts Festival at Stanley, please contact Bruce Erley.