Cherry Creek Sneak
April 29, 2012
Cherry Creek North-Denver, Colorado
A Denver Running Tradition…For Thirty Years
The Cherry Creek Sneak is Denver’s annual springtime running tradition with a distance for everyone. Held the last Sunday of each April, this event signals the start of summer for Colorado’s active lifestyle enthusiast eager to get back outside.
Starting and ending in Cherry Creek, experienced runners and families alike join 10,000 participants to dust off the running shoes and welcome springtime while raising awareness and funds for the Kemp Foundation. Headquartered on the Anschutz Medical Campus in Aurora, Colorado, The Kempe Center for the Prevention and Treatment of Child Abuse and Neglect has been recognized as a world leader in child abuse treatment and prevention programs for over forty years.
Started in 1982, the Cherry Creek Sneak is designed to encourage an active lifestyle and provide people of varying physical capabilities the opportunity to participate in a large-scale running event without feeling intimidated by marathon distances.
Key elements of the 2012 Cherry Creek Sneak include:
All New 10 Mile Run – Responding to popular demand, for the first time in 2012, the Sneak is adding a 10 mile course to challenge and inspire those preparing for even longer distances.
5 Mile & 5K Run/Walk – Two great courses through the streets of Cherry Creek. Whether the runner is looking for a 5 Mile or 5K (3.1 miles) the Cherry Creek Sneak has it.
½ Mile Rocky Mountain Hospital for Children Fun Run – This fun run for children 8 & under is a hit with budding athletes. Children get the opportunity to experience the thrill of achievement in a great race environment.
Diaper Dash – The Cherry Creek Sneak even has a race for toddlers! The Rocky Mountain Hospital for Children Diaper Dash is for kids ages two and under complete with a padded course for little knees.
Health & Fitness Expo – Held throughout the race a full fitness expo featuring the latest products and services for the running enthusiast and active lifestyle.
Block Party – Located beyond the Finish Line, participants and spectators alike will be able to enjoy exhibits, free SWAG, activities for adults and kids alike, beer & music while hanging with teammates and family members.
Run for a Reason – Together we can better the world… one child at a time. Team up with friends and family to raise funds for The Kempe Foundation for the Prevention and Treatment of Child Abuse and Neglect, then lace up your sneakers and “Race for Kempe” at this year’s Cherry Creek Sneak.
2012 Sponsorship Opportunities
Sponsorship of the 30th Anniversary Cherry Creek Sneak will provide a tremendous marketing and communications platform before an anticipated 10,000 participants and 15,000 spectators. The Sneak runners reflect a demographic profile in which 34% are male and 66% female; with an average age of 36 and an annual household income exceeding $60,000 (46%).
Sponsors of the Cherry Creek Sneak will receive an extensive menu of rights and benefits designed to provide an event marketing platform to meet sales, marketing and communications objectives and upon which to build brand activation programs and promotional initiatives. Typical benefits include:
The Cherry Creek Sneak offers a variety of sponsorship levels that provide various benefits based upon investment level. Those include:
Title Sponsor (1) $60,000
Presenting Sponsor (3) $40,000
Associate Sponsor (6) $15,000
Supporting Sponsor (8) $8,000
Cherry Creek Sneak Audience Profile
Each year, the Cherry Creek Sneak surveys its audience through a third party, BGV Marketing. In 2011, 515 respondents were surveyed, providing a profile of an active lifestyle participant in their mid-30’s predominantly female homeowners with higher income levels.
Gender: Run participants are evenly represented with women comprising 66% and males comprising 34% of respondents.
Marital Status: Of those attending the Cherry Creek Sneak 47% are married, 44% are single and 7% report they have partners or significant others.
Age: 61% of Cherry Creek Sneak participants are between the ages of 25 and 44. A closer look at this sought after group reveals that 12% of attendees are 24 or younger; 32% are 25-34; 29% are 35-44; 18% aged 45-54; 8% are 55 or older.
Income: Household income levels of Sneak participants are significantly higher than the average household income in the Denver Metro area with the largest percentage of participants (27%) reporting a household income exceeding $110,000. Other levels reported include 14% earn $90,000 – $109,000; 19% with an annual income in the range $60,000- $89,000; 22% earn between $35,000 to $59,000 annually; and 18% with incomes of less than $35,000.
Home Ownership: 65% of participants own their homes and 35% rent
