Jeannie McFarland Johnson

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Vice President, Communications

Jeannie McFarland Johnson has worked in the event marketing field for more than a dozen years creating dynamic and effective relationships for her clients with all types of media outlets including television stations, radio clusters, newspapers, magazines, outdoor advertising companies and new media digital assets. Her vast experience and broad understanding of the unique needs of the media and event industries have given rise to her strategic hybrid approach to media planning and implementation. She specializes in media sponsorship negotiations, promotionally leveraged media buying and public relations. Additionally, she works with clients to develop, plan and implement their social media and digital advertising programs, while also directing the creative development process for all media types. She takes pride in working with a wide variety of organizations, both large and small, event-related and otherwise, to create specialized media plans to meet and exceed the goals set forth by her clients. Notable past and present event clients include: the International Sportsmen’s Exposition, Cherry Creek Arts Festival, CowParade Denver, Colorado Dragon Boat Festival, CHUN Capitol Hill People’s Fair, Air Show Colorado, Rocky Mountain Showdown, Denver Big Air, Denver Century Ride, Up with People and Parade of Lights. She recently served on the Colorado Festival and Events Association board of directors. Enjoying Colorado’s sunshine and time with her family keeps her fresh and smiling.