Jeannie McFarland Johnson

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Media & Marketing Director

jmcjohnson@csg-sponsorship.com
303-558-8185

Event marketing and advertising is another specialty of CSG.  Creative Strategies Group has created award-winning campaigns for such clients as the Colorado Garden & Home Show, CowParade Denver and the Cherry Creek Arts Festival.  CSG understands that event-marketing strategies vary greatly from year round retail or brand advertising.  The message, while compelling, must be simple and direct and the media buy must provide a clear call to action in a short, but intense promotional period.  Further, media sponsorship packages are always woven into advertising buys. CSG’s advertising clients have enjoyed significant increases in attendance as a result of CSG’s event marketing services. Jeannie McFarland Johnson is CSG’s Media & Marketing Director. Prior to joining CSG, Jeannie worked in event marketing internationally as well as at the Denver Zoo. Jeannie currently serves on the Colorado Festivals and Events Association Board.