President & CEO
Agency Management, Consultation
Agency principal Bruce L. Erley founded Creative Strategies Group (CSG) in September, 1995. Erley is a 30-year veteran of the event marketing and sponsorship field and is regarded as a leading sponsorship expert for the festivals industry. In 1995, he left the entertainment industry to found his own event marketing and sponsorship agency. Prior to that time, Erley was the Vice President for Marketing and Sales for the International, educational and cultural organization, Up with People, where he directed sponsor sales, entertainment marketing and merchandising operations. He currently serves on Up with People’s Board of Directors.
Erley conducts all general consultation, including the development of property audits, sponsorship plans, corporate sponsorship programs and training, as well as directs CSG’s ongoing operations. Erley also plays a key role in sales presentations for top tier prospects and “house accounts.” He is accredited in Public Relations (APR), and a member of the Board of Directors of the International Festivals and Events Association (IFEA), as well as the immediate past President of the IFEA Foundation. Erley is widely acclaimed as a top presenter on sponsorship topics for the festivals and events industry, having traveled most recently to Vienna, Singapore and Beijing to present at major conferences.